Carl’s Jr. And Hardee’s: Food, Not Boobs

Carl’s Jr. has a long history of using sex in its commercials. I’ve written about a few of their sexy spots on here. But now that time has passed. Carl’s Jr. (and Hardee’s) have decided to focus on food, not boobs. In this 3-minute ad created by 72andSunny, the “founder” Carl Hardee Sr. (played by Charles Esten) returns to the company and brings it back to basics. Here’s more from Advertising Age.

Axe Says Find Your Magic

Axe started advertising hard when I was a junior or senior in high school. For a long time, their campaigns could be characterized as cheeky and sexist. But Axe has been trying somewhat to distance itself from this lunkheaded image. Their Susan Glenn spot from 2012 (one of my favorite ads of that year) is an example of that changing direction. Now they have a new commercial that’s pretty impressive. Created by 72andSunny in Amsterdam, it depicts young men who traditionally wouldn’t be in Axe ads to show that confidence and individuality is more important than being a standard hunk.

Samsung Takes Another Shot At The Apple Cult

Well guys…the iPhone 5 comes out tomorrow. If you’re not a loser camping out, you probably won’t be one of the first to get it. I’m sure the new iPhone is great (it’s already setting sales records), but I just don’t understand camping out for consumer products. Don’t get it. And this is the angle Samsung takes with their new commercial for the Galaxy S III. It’s a continuation of “The Next Big Thing Is Already Here” campaign, created by 72andSunny.

Funny stuff. His parents? How lame. Just as lame as waiting in a long-ass line. In summary, they’re both great smartphones, and it really comes down to image.

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