Yoplait Says To Mom On

Are you someone who has a “live and let live” philosophy about other people, or are you someone who’s more judgmental? I’d venture to say that most would respond that they’re the “live and let live” type even if they truly aren’t, just because it sounds better. In Yoplait’s new spot from 72andSunny, the yogurt brand leans to the non-judgmental side with the tagline “Mom On.” It’s part of a larger campaign with a plethora of videos on YouTube. The ad shows moms doing activities that some might object to…breastfeeding in public, not breastfeeding, working/not working, and bribing the kids all come up, among other things. The woman drinking “mom’s special juice” (wine) is a hoot. It concludes with a mom touting Yoplait over “cage-free Norwegian help milk” stuff, because her daughter loves it. Taking a shot at pretentious organics…nice. So, Mom On! In case you’re wondering, the double stroller mom is played by Jessica Caesar, and the wine mom is Elizabeth Clare.

Axe Asks “Is It OK For Guys…?”

Axe has come a long, long way in their advertising. I remember when Axe came out towards the end of my high school days. Their commercials could be characterized as lunkheaded fantasies that basically said you’d get laid if you used Axe. I guess that had something of a charm to them, but were mostly just dumb and borderline offensive. Over the years, Axe has shifted their focus. 2012 brought the beautiful Susan Glenn spot, which I recall being one of the best of the year. The biggest shift, however, came last year with “Find Your Magic.” The ad, which got rave reviews, challenged society’s and advertising’s ideas of masculinity. Now Axe seems to have gone even further. In its new commercial created by 72andSunny Amsterdam, “is it ok for guys”, Axe shows different guys asking questions about whether it’s ok for guys to do things that men aren’t traditionally known for. The questions are based on autocompletes of popular Internet searches. It’s a well done and thought-provoking piece. Here’s more from Adweek.

Carl’s Jr. And Hardee’s: Food, Not Boobs

Carl’s Jr. has a long history of using sex in its commercials. I’ve written about a few of their sexy spots on here. But now that time has passed. Carl’s Jr. (and Hardee’s) have decided to focus on food, not boobs. In this 3-minute ad created by 72andSunny, the “founder” Carl Hardee Sr. (played by Charles Esten) returns to the company and brings it back to basics. Here’s more from Advertising Age.

Axe Says Find Your Magic

Axe started advertising hard when I was a junior or senior in high school. For a long time, their campaigns could be characterized as cheeky and sexist. But Axe has been trying somewhat to distance itself from this lunkheaded image. Their Susan Glenn spot from 2012 (one of my favorite ads of that year) is an example of that changing direction. Now they have a new commercial that’s pretty impressive. Created by 72andSunny in Amsterdam, it depicts young men who traditionally wouldn’t be in Axe ads to show that confidence and individuality is more important than being a standard hunk.

Samsung Takes Another Shot At The Apple Cult

Well guys…the iPhone 5 comes out tomorrow. If you’re not a loser camping out, you probably won’t be one of the first to get it. I’m sure the new iPhone is great (it’s already setting sales records), but I just don’t understand camping out for consumer products. Don’t get it. And this is the angle Samsung takes with their new commercial for the Galaxy S III. It’s a continuation of “The Next Big Thing Is Already Here” campaign, created by 72andSunny.

Funny stuff. His parents? How lame. Just as lame as waiting in a long-ass line. In summary, they’re both great smartphones, and it really comes down to image.

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