Tuesday Throwback: Nike’s 2004 Red Sox World Series Commercial

2004 was a great year to start college in the Boston area. Largely because this happened. I don’t actually remember seeing Nike’s Red Sox ad, probably because I was out celebrating or watching a guy jump into our quad’s disgusting pond. But it’s a excellent spot showing the devotion of fans over decades of disappointment. It’s so cool that the brothers, young boys in 1919, grow up and attend the games with a changing cast of family and friends. They’re old men by 2004, and looking suspiciously good for being in their 90s. Styles and times change, but being a fan doesn’t. What’s also interesting is that the commercial, created by Wieden+Kennedy, actually was created in 2003, but it obviously had to be shelved when this happened.

nike red sox

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