Burger King In France Introduces The Mystery Burger

Do you like Burger King and surprises? Do you live in France? If so, the Mystery Burger might just be the thing for you. From now until September 25, you can go to a Burger King in France and order a Mystery Burger. It comes in a plain white box that contains one of 10 sandwiches. In this amusing promo created by Buzzman, a couple is getting an ultrasound as if they’re having a baby. Except that it’s a burger, and the obstetrician isn’t sure what kind it is. This is a pretty cool idea…I would just hope mine wouldn’t come with something nasty, like mushrooms.

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A Michigan Wolverines Fan Goes Buckwild At A Tailgate In This Hotels.com Spot

Sommetimes it’s best to know your age. When a Florida Gators fan takes his kids to a tailgate, we also see his wife. Seems that she’s a Michigan Wolverines fan who’s trying to relive her glory days. The kids are understandably amused and embarrassed. I bet wifey/mom liked the result of yesterday’s game. Melanie Paxson plays the Michigan mom, and Brandon Moynihan is Hotels.com’s excellent spokesman Captain Obvious.

Geico: If You’re A Ref, You Way Overexplain Things

We’re getting to football season now…this is the first weekend for college, while the NFL will start next weekend (well, Thursday I guess). So in that spirit, Geico has a new spot from their “It’s What You Do” campaign. Football’s rules can be complex, and so referees are there to make calls, which can sometimes require onerous explanations. Here, a ref and his wife are out to dinner at a fancy restaurant with another couple. After his wife orders langostino lobster ravioli, Zebraman gets up and explains (in ref-like fashion) that he won’t be ordering the same due to a slight shellfish allergy, plus the fact that she already ordered it. Don’t wanna be repetitive, you know. He tries to get chicken tenders and tater tots, with his dinner partners glaring. Unfortunately, they don’t have chicken tenders and tater tots. Probably don’t have nachos either, buddy.

T-Mobile’s Poolside Commercial With Regrettable Tattoos

This T-Mobile ad came out almost three months ago, but I just saw it recently. The ladies opining about their bad decisions (those matching Spring Break ’99 tattoos) are Danielle Weeks and Jessica Makinson (who also played Jane in Geico’s Tarzan ad). The catchy and evocative song in the spot is “Always Something There To Remind Me” by Naked Eyes.

Windex’s Emotional “Story of Lucy”

Windex is probably one of the last consumer products you’d have an emotional experience with, but sometimes the most touching ads come from the least likely suspects. In its lovely “The Story of Lucy”, Windex’s role seems to take a backseat, only being really prominently featured in the beginning and end. It’s more a tale about the relationship between a man and his daughter. The spot was created by Energy BBDO, who after making content for Pearle Vision and Extra Gum, seems to have found a niche with emotional commercials for boring categories. The lovely song featured is Grace VanderWaal’s “Beautiful Thing.” Also interesting: Grace is only 13. Wow.

Capital One And Spotify Partner To Have Samuel L. Jackson Croon “Let’s Stay Together”

It’s not as good as Capital One’s March Madness campaign, but still pretty entertaining. The song, of course, is Al Green’s classic “Let’s Stay Together.” Take it away, Sam.

The University of Phoenix Shows A Compelling Story As Told To A Great-Granddaughter

The University of Phoenix has a spotty academic reputation. But damn, it can make a good commercial. A few months ago, UofP had a stop-motion animated spot depicting the struggles and triumphs of a single mother restarting her education…and it was a big hit. Another touching ad starred NFL star Larry Fitzgerald. Now, they have a compelling ad with an old lady talking to her newly born great-granddaughter. We see the elderly lady’s story of escaping the horrors of war as a young girl, emigrating to the United States, learning English, grinding, working, and persevering…until she’s become a success. Wow. Excellent work.

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