Tuesday Throwback: Pepsi’s Awful Kendall Jenner Commercial

All of the protests and unrest currently going on reminded me of Pepsi’s Kendall Jenner ad from 2017. It was a prime example of a #brand completely missing the point and making a mockery of a social movement. I don’t need to go too deeply into detail since you probably remember it, but have you ever seen a “Join the conversation” sign at a protest? After backlash occurred, the ad was quickly removed and Pepsi apologized. It now serves as a case study for brands as what not to do when wading into the murky waters of social consciousness. One small bright spot: If you can separate it from the commercial, the song used (Skip Marley’s “Lions”) is pretty good.

About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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