Nike And LeBron James Say We’re Never Too Far Down To Come Back

If you’re looking for inspirational ads that aren’t corny, Nike never disappoints. Their newest spot is narrated by LeBron James and features many situations in sports where teams and individuals were down on the ropes, but came back dramatically. The “coming back from the impossible” narrative is set up as a parallel to coming back from the coronavirus pandemic. This one has caught fire online, racking up over 5 million views just since being released earlier today. And bonus points go to the fact that the closed playground shown is a mere 10 minute walk from where I live. Excellent work from Nike and Wieden+Kennedy Portland.

About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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