Burger King Sweden Wants You To Take The 50-50 Challenge

Are you an adventurous soul who likes flipping coins? If so, Burger King Sweden’s 50-50 Menu might be right up your alley. These days with products like Impossible and Beyond burgers, plant-based patties are increasingly tasting meat-like. So on the 50-50 Menu, you can order a Whopper or chicken sandwich without knowing if it’s meat or plant. You can then use the Burger King app to guess and see if you were right. The Swedish ad contains the memorable opening lines “This is such a mindfuck.” Later on this year, there are another round of ads planned detailing how people did with their guesses. It’s quite interesting work from Stockholm agency Ingo.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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