Mazda’s Dreamy Balloon Commercial

This is a visually beautiful ad for the 2019 Mazda3. I mean, who hasn’t dreamed of floating away on a balloon? Haley Reinhart provides a lovely soundtrack with her cover of The Cranberries’ “Dreams.” It’s the second high-profile commercial in recent years to use of a cover of this song. I still think “Feel Alive” is a clunky tagline though. The woman in the spot is Argentinian actress and model Montserrat Godia.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

32 Responses to Mazda’s Dreamy Balloon Commercial

  1. Porter says:

    RIght. Who’s the model? Nice nose.

  2. Michael mcginnis says:

    Where is the lake at the end of this spot, and does it have a name?

  3. Forrest Chumley says:

    I love this commercial! The music and video are magical. I don’t know when I’ve ever searched to find a commercial just so I could see it again. I have shared the YouTube link with friends, and it makes me happy whenever the ad comes on TV. Too bad most of the on-air runs are cut short! One wonderful thing about the commercial is that it pays brilliant homage to the 1956 French film “Le Ballon Rouge” (The Red Balloon) by Albert Lamorisse. Anyone who loves this Mazda commercial owes it to himself to watch the movie. I guarantee it’s magical.

  4. Pingback: Media Analysis #10 – theredeemedwriter

  5. I think it’s Vivian Jovanni, former Days of Our Lives actress, but can’t be sure. She hasn’t done any social media for a long time.

  6. El Gordo says:

    Sure wouldn’t want to drive a Mazda! The commercial is made to look like a single, connected dream, but when she emerges from the tunnel, she gently turns right, but the car gently turns left! Ouch.

  7. Wisconsinite says:

    Personally, I loathe everything about this commercial. Ugly song, ugly model, ugly car. Ugh. I change the channel whenever I hear the first musical note.

    • Philip says:

      I feel the same way, can’t change the channel fast enough. She needs a baloon and all that wailing to feel free ?

  8. dkwemn1 says:

    Okay, I’ve seen 3 confirmations of this online since last week, she’s Argentinian actress Montserrat Godia.

    1. Her YouTube Demo reel- https://www.youtube.com/watch?v=HQ_U337tscs
    2. Her public facebook- https://www.facebook.com/MontseGodia

  9. Forrest Chumley says:

    The ad is running so often that it I’m getting a bit tired of seeing it. Especially in ~15 sec versions. But I still think it’s beautiful and wonderfully well-crafted. Each to his own, but I’m surprised by the negative reaction of at least one contributor to this string.

  10. Alan says:

    If you stop the commercial when there’s a close up near the end she looks just like the actress Jennifer Connelly. I know that she is getting older so maybe some parts of it is someone else.

  11. Ron B says:

    Does anyone know where the outdoor scenery was shot?

  12. Forrest Chumley says:

    Montserrat Godia says she is definitely the actress in the ad. On May 3 I sent her an email using the address at the end of the demo reel shared by dkwemm1. I got a reply from her this morning. She’s a real person, with a personality that matches her beauty!

    “Hi Forrest,

    Thank you for your message. That’s actually me!

    I’m glad you enjoyed the commercial. I really enjoyed rolling it.

    Thank you very much for your comments 🙂

    Hugs from the South!,
    Montse.”

    • dkwemn1 says:

      Wonderful of her to have replied, & thanks for giving me credit, more than happy to use my research skills to help! 🙂

      • Forrest Chumley says:

        Thanks for digging up both of those links you posted. I enjoyed both of them. I see that M. Godia’s role is acknowledged all over now. Strange they didn’t give her credit at the start. I was truly amazed when she replied.

    • joshw24 says:

      Thanks! Cool that she responded too.

  13. Rod says:

    I am so tired of these commercials I want to vomit!!!!!! I’ll never ever never buy a Mazda just because of the themes and constant repetitive same commercials for weeeeeeks!!!!! Aughhhhhhhh…………….,

  14. Forrest Chumley says:

    Any sane person is tired of it, yes. I had similar feelings after suffering through months and years of United Airlines’ over-use of Gershwin. But I still love Rhapsody, and I think the Mazda 3 ad is a gem, worthy of honor and respect. Be sure to watch the full-length version. Has anyone in this string bothered to look up “Le Ballon Rouge”? One of my favorite movies of all time, and clearly the heart of this commercial.

  15. Michael Matteson says:

    Anyone know where the final scene is filmed, where she get out of the car and views a mountain lake? The Alberta Rockies??? Possibly Lake Moraine there? Or??

  16. Diana says:

    I find that commercial godawful – the visuals, the music, the concept… makes me want to die every damn time it comes on.

  17. Pat says:

    Pretentious, idiotic woo woo concept. Hate this add and the way Hailey Whateverthef–khernameis trashes a great song by the Cranberries.

    • I will play for gumbo says:

      Maybe you should learn how to spell “ad” before you start calling names. Slow down.

    • Michael says:

      Opinions on TV commercials, as with many other things, is a matter of personal perceptions and opinions. For me this is a dreary time of TV commercials with an utter lack of creativity and often what they are promoting cannot be determined for most of the commercial. The Maxda 3 commercial is for me a brilliant and creative exception to what has become the norm in TV commercials. I always watch it from beginning to end, which l almost never do these days, and makes me want to go to my nearest Maxda dealer and look at a 3. Of course this is all personal opinion and does not mean those who have a different opinion are wrong. I do wish l knew the name of the beautiful lake at the end of the commercial as l would like to photograph there.

      • Forrest Chumley says:

        For me, this ad stands out from standard contemporary fare in a positive way. Its artistic sensibility is unusual for a major corporate campaign, a fact that triggered this string of comments & observations. Its commercial intent is driven home far too often in the form of boring derivatives, driving down its artistic value. I love the ad, but I hope that Mazda will have sold enough cars to retire the campaign before too long. The full-length original video deserves to survive that end.

  18. Betsy Rubin says:

    This commercial is SO ANNOYING. The images and music. Cloying, breathy, doesn’t give me a reason to buy the damn car. I didn’t even associate it with Mazda until, like, the 50th time I saw it, and then it was just to look up what the commercial was with the overblown cover of the Cranberries song.

  19. Robert Sokol says:

    Whoever you are, Betsy Rubin, I love you. Mazda has so overspent on this campaign that I never even want to see one of their cars again. I’ll watch an hour of news and hear it at least five times – sometimes back-to-back. Maddening.

  20. Cindy Smouse says:

    Are the thighs of the girl floating away on the balloon real or did they alter them? They look very unrealistic, like you can drive a Mazda through them. That’s not a good image for young girls to see. They will think that that is how they should look. It’s harmful to today’s female youth.

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