Those Kraft Mac & Cheese Commercials With Enya’s “Only Time”

Enya’s “Only Time” is a smooth and soothing song. But if you’re above a specific age, it will probably bring back one very specific association: 9/11. So it seems like an odd tune for these brief Kraft Macaroni & Cheese spots, where parents struggle to get their kids to eat dinner before the kiddos blissfully devour some Blue Box. I guess irony was what they were going for though, like its usage in Volvo’s widely-viewed and critically acclaimed “Epic Split.” And now I’m watching “Epic Split.” Haha…good stuff.



About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

11 Responses to Those Kraft Mac & Cheese Commercials With Enya’s “Only Time”

  1. EER says:

    I was on my way into work at 4th and Broadway on September 11, 2001, and after that saw pictures of the missing on the street and in the train station, and, yes, the song is evocative, and when I hear it I get nauseous, tears come to my eyes and that will always be the case. Kraft has managed to tie one of the worst days to macaroni and cheese. Scratch that off my menu.

  2. Leslie Gums says:

    The state farm commercial…dont mess with my discount, is over the top obnoxious. I change the channel as soon as it starts. I won’t buy any product that has annoying advertising. GET OFF THE AIR

  3. Lurlene says:

    I would like say that I personally hate these commercials. The kids have to much control over the parents on what they eat. Who is buying food. If they aren’t allergic to the food. They should eat it. Be Thankful.

    • Maria says:

      No wonder we have a world with self-centered bratty kids and adults – the role of parents is to teach and guide their children but this commercial glorifies a world view that leads to warped kids and adults – will never buy this product again.

  4. Rudy Hernandez says:

    Kraft being very insensitive by using that 9/11 song. I will no longer buy any Kraft product.

  5. Marlene Jarvis says:

    These are very bad example for children to see. Is this really what your company represents?

  6. Justin Jeannero says:

    Its in super bad taste because the meaning of the song has nothing do with the commercial at all

  7. Emily Buchanan says:

    Everytime the commercial comes on my heart drops. It took me several times watching the commercial to realize what the commercial was about. . I don’t know the reason behind the song being chosen but I would suggest changing the commercial to something more kids friendly. The attack on us was not friendly. . My opinion thank you.

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