Liberty Mutual Presents The LiMu Emu (And Doug)
February 26, 2019 147 Comments
In its newest campaign, Liberty Mutual brings us a ’70s-esque buddy cop parody featuring an emu (the appropriately named LiMu Emu), and his human partner Doug. As LiMu gets confused after seeing his own reflection and vomits up change in the office, Doug explains some of the merits of Liberty Mutual. They’re pretty dumb but mildly amusing ads, created by Goodby Silverstein & Partners. Will this have more, less, or the same popularity as Liberty Mutual’s campaign with people talking in front of the Statue of Liberty? Only time will tell. If you’re wondering, Doug is played by David Hoffman.
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Thanks for sharing! Was talking about this at work today, watching insurance industry change trends.
This is a really stupid ad campaign. The Emu looks like it is being strangled by the shirt he/she is in owing it has a skinny neck less feathers. Even though I know it has short useless wings, it makes it look like the forearms have been hacked off leaving stumps. It looks disgusting. And cruel to the bird.
I agree very stupid
This is the dumbest commercial ever!! I agree with Aaron that it’s a stupid ad! An emu isn’t exactly the friendliest creature to use in an ad for anything! Whoever came up with this idea should be canned! Or, better yet, locked in a room with the emu for a few hours.
I hate the Emu ads. Seeing an Emu throw up is just disgusting. In my case, it does not endear the company to me. But to each his own, Lots of people that love the ads. The fact that we are all talking about it says something.
The Emu is a CGI (computer-generated image), so no harm was done to the “fake” bird.
The emu commercials are parodies of all the other increasingly tiresome insurance commercials which use sanitized CGI versions of various animals.
The joke which makes the emu stand apart is in the lack of humanization of the emu – he acts like a real emu would, not speaking, not telling jokes, not trying to charm us into buying insurance. The emu couldn’t care less about insurance. Nope, he just tears into some paper and spits up on the desk. He’s doing his emu thing. I suspect there’s some CGI involved, maybe a puppet, but I could believe they just put a shirt and glasses on a tame emu and let the camera roll. Doug’s role as sidekick is to make the situation more ridiculous through inappropriate gravitas.
As far as achieving the urgent goals of cutting through the clutter and creating a message that people will pay attention to, these commercials are a huge success. Well done.
Worse commercial ever..wouldnāt buy that insurance ecause of it!!
I didn’t thing it was funny in getting Emu aggravated into hammeriing its beak into the store window either, could have injured it.
Libity bibity… Hilarious commercial lol
Of course, you are correct. The Emu is clearly uncomfortable. The Liberty Mutual Insurance commercials are abusive toward animals, there is no doubt about it.
Please call Liberty Mutual and ask to speak with someone in Advertising. Tell them that you’d like them to stop using animals in their commercials. The phone number is 1-617-357-9500.
I just called. I’m glad I did.
There’s strength in numbers, ā¦ the more of us who call, the more impact it will make.
Thanks for caring.
I love Lemu Emu and Doug ! You all need to lighten up and get the joke
Animal abuse pure and simple. Screw Liberty Mutual. I will never buy from animal abusers.
I hope you are a vegan. If you ever saw the abuse a chicken must go through to end up on your dinner plate, youād see an emu wearing a shirt is no big deal.
These commercials are CGI! So no harm to the Emu. I think the ads are brilliant and attention getting. Love the female Emu in the audience! Hilarious! Look how everyoneās talking about these ads. I think they should dress LiMu up with a Santa cap for Xmas. Come on people enter into the fun!
Of course, you are correct. The Emu is clearly uncomfortable. The Liberty Mutual Insurance commercials are abusive toward animals, there is no doubt about it.
Please call Liberty Mutual and ask to speak with someone in Advertising. Tell them that you’d like them to stop using animals in their commercials. The phone number is 1-617-357-9500.
I just called. I’m glad I did.
There’s strength in numbers, ā¦ the more of us who call, the more impact it will make.
Thanks for caring.
I HATE THE EMU COMMERICALS with a passion. I refuse to watch them and turn the channel when they appear. They suck. They are beyond stupid; they are a waste or time and money. They make me dislike Liberty Mutual to the point that I will never do business with them.
They are the most stupid birdbrain ads I have ever seen, would never buy from liberty mutual just because I dislike these ads so much
The emu commercials are the best by far
You must be very lonely person to think these commercials are the best , they are so stupid I canāt even post how I really feel
Well that’s the wonderful thing about being your own person – you can think whatever you want, but if someone doesn’t agree – that doesn’t give you the right to label them as “lonely” or anything else. Grow up – you don’t always get your way.
I agree, J Perry. Very original!
They suck
You are so right, I hate the video company they suck.. I did video for over 30 years and most of the video production on now is terrible. Not to mention I would not buy Liberty insurance
I agree. They certainly get our attention.
I love the emu commercials!
Love emu commercial, better than Geiko gecko, right up there with an ad with a camel in it, and a couple of great dog commercials. The team of emu and partner is outstanding. Very unusual, no doubt a lot of patience to shoot. MORE PLEASE!
Less please.
This is a BIG “swing and a miss” from Goodby Silverstein & Partners.
There is nothing remotely creative – or, humorous – about the “LiMu & Doug” spots. They’re simply derivative of the “off-the-wall”, non-sequitur comedy-infused commercials that other insurance agencies, such as GEICO and Progressive, have been running for years. Liberty Mutual was the proverbial “day late and a dollar short” in committing to such a campaign and, as a result, they’re efforts seem stale in comparison.
Plus, it doesn’t help that GS&P’s approach in putting the spots together seems to have been of the “let’s throw a ton of crap at the wall and hope that some of it stcks” variety. Wacky and exotic animal mascot? Check! Eccentric human spokes-character? Check! Spoof of a familiar film/TV trope (in this case, the terse, loose-cannon cop or private detective? Check! Throw all of the ingredients into an ostensibly creative “blender” and hope that viewers don’t notice the spots are bereft of anything approaching true humor? Check!
Excellent comment.
Couldnāt say it any better myself
Amen Brother!
I agree – their ad company might have done okay with the long ago āGot Milkā campaign to me this is a complete fail. And for those comparing to Geico – well their ads werenāt lying to people and since I have shopped insurance and endinded up using Geico for a long period of time – I found their rates cheaper and didnāt notice a big change āonce they got you signed upā like many do. The only reason I donāt have them is Because I signed up with Hartford through AARP due to a good rate but they went up the following year. Next year I will probably transfer my auto to my homeowners insurance Kemper that I have had since the 1980s – it will lower my rates all around. Kemper has been very good to work with and has been good to me through all our many vicious storms over the years even just food loss and hotel costs due to long power outages. I couldnāt stay at home in the heat due to lung issues – needed power for oxygenation plus refrig for insulin storage. I was really impressed. Besides that I had just restocked my frig and freezer due to a loss I didnāt turn in because of deductible from a prior bad storm. I could have done a combo policy (auto + home) with Hartford but they seriously underquoted the home value in case of total damage that was unreal – $75-85k under. They seemed to think I should be impressed with how much money I would be saving but that wouldnāt help me if home burned down and I couldnāt afford to have it rebuilt. They requoted when called on it but it didnāt leave me with a good feeling nor that they were trustworthy. – said they just made a mistake but over a two week period of time didnāt catch it and Iām sure it would have gone through as initially quoted. Thank goodness I had a home building resource and when I questioned the figure – he was like no way plus I had been looking at having a home built so I was partly familiar with new construction costs but the home builder friend really helped. When requoted, it wasnāt enough to make me switch from my current (Kemper) that I had years of experience with as to how they took care of their clients. I donāt like insurance companies that play all these silly games just to try and get you to switch.
But Liberty spending $250 million a year for this type of advertising is a poor choice. Their overall retention was down last year (2018) and making a emu throw up isnāt my idea of humor – whether fake or real. But along the same lines, the premise that only with Liberty can you get only what you need/want in insurance is just wrong and makes it sound like they think people are just plain stupid. Anyone who buys insurance (auto or home) knows you can always choose the type and amount of coverage as long as you meet your particular stateās required levels and if you have a mortgage or loan – you just have to carry enough based on value. But anything above or additional riders are up to you. Those factors are the same for any insurance company. Liberty is just trying to play on peopleās fears about overpaying and I think it stinks when they arenāt offering anything better than anyone else. In fact that is what their chief marketing officer Emily Fink says – she noted in an Ad Age interview āthat the new work taps into consumers’ common fear of overpaying for insuranceā. Like her name..Liberty is being a fink lying to customers and insulting their intelligence. Maybe they are a good company, I havenāt used them but this campaign certainly doesnāt entice me to to switch.
Liberty would better impress me – putting a well liked sincere person on and saying – we could spend $250-$270 million for a maybe not well received ad campaign but we would rather lower our rates for our loyal customers. Or put the money to some other good use – like charity. That kind of money could really help one or more important charities. Or better yet, create their own foundation and help people individually. There is plenty of need.
Per AdAge āThe push, which uses a mix of real bird and CGI for the LiMu character, is a new direction from Goodby Silverstein & Partners. Liberty first tapped Goodby in 2017 as its creative agency. …… ā. āIn 2017, Liberty spent $270.4 million on measured media in the U.S.; in the first 11 months of 2018, the brand spent $246 million, according to Kantar Media.ā
Wow!! You really like to hear yourself talk.
The ads are so ridiculous they are funny! Quite brilliant because they are so attention getting everyoneās talking about LiMu Emu! I especially love his wife in the audience. Come on people, quit being so serious. LiMuās really growing on me. Canāt wait to see what they do with him for the holidays! š
STUPID COMMERCIAL
Liked the ones by Statue of Liberty. However this one makes my not want to have anything to do with liberty as it is just plain stupid.
I’m curious how the ad was shot. Were the emu and “Doug” actually shot together at the same time in front of the camera, or was there some green screen and assembly required?
The emu is a CG (computer generated image). So the commercial was filmed/edited the same as other videos using CG images.
Enjoying your emu ad change instead of the stilted people talking to the camera. Cute and clever!
Dumb and dumber.
Horrible ….
What is that lady’s name in this commercial?
I am very bothered & offended that you would show this lovely animal crashing his beak against a storefront window.
The organization for the Prevention of Cruelty to Animals should be protesting this tv ad!
It did seem the emu was placed purposely in a dangerous situation to cause the hard beak strike to the glass, leaving a large mark on the glass. Poor emu.
Limu is NOT a real emu. It is computer generated. No emu was harmed making this commercial.
Yes. Itās hilariously depressing how many people donāt see this.
IT ISN’T A REAL EMU! It is a CG (computer-generated image.) So there was no harm done to the CG bird.
SW, please don’t be bothered or offended. Limu is NOT REAL. It’s a computer generated (CG) emu. As far as I know, CG wildlife cannot feel pain so I think PETA will be ok.
I agree and posted my opinion, as well. There should be a way to report this!!!
With all the debauchery in the world, it i SO refreshing to see simple humor!!! Love these commercials. People have maybe lost their sense of humor. I for one would be proud to have a LiMu and Doug coffee cup!!!!!!!!!! Sensational ad campaign!!! Make more!!!!!
Agree. People need to loosen up a bit. This commercial gives me a chuckle every time I see it.
So Agree. It does seem that everyone has lost their sense of humor. Spent my life around large animals and even if Emu was real there is nothing that a big tough bird like that is doing that would harm it.I was hoping that the actor and the bird were actually owner and pet. Birds will imprint and I could see them working together.
I love the LiMu Emu and Doug commercials! In fact, I thought that this would make a great sit com! Keep up the great work! Really funny!
Amen to that! Simple, funny, non-political ad with a memorable jingle. Always makes me chuckle. A LiMu and Doug coffee cup is a great idea. Good job -Goodby Silverstein & Partners!
I feel sorry for you
This is the stupidest commercial ever! The Statue of Liberty ones were tolerable but this emu commercial makes me turn the channel. Ditch it. It insults my intelligence.
Having the bird peck his head into the window is nothing short of cruelty and not remotely funny.
Skip, Limu is NOT a live emu. It is a computer generated (CG) animation that was created by a team of very skilled artists. No live emus were used, or harmed, in the making of this commercial. Do a little research. You might be amazed at the effort it took to make the emu so realistic.
Hello???? LiMuās not real!!! Heās computer generated!š¤¦š»āāļøGeese people, know the facts before you post! Personally, I love the commercials. With all of the depressing things going on in our government today, itās great to be able to actually laugh at something! Of course, Bill Maher is helping! Lol Maybe heāll feature LiMu in his comedy routine!š
Finally Liberty has a commercial I love! LiMu Emu and Doug cracks me up. Yes itās silly but it is also amusing. Emus glasses are so crooked and his head movements are hysterical. Doug fits right in with the old partner cop shows.
I agree! I actually look for the commercials during commercial breaks. I also love emus glasses and his head movements. Liberty Mutual hit it out of the park with Limu Emu and Doug!
What year is the car in that commercial?
I hate this commercial, it is beyond stupid. Aside from it being inane, why are they using this animal in a dangerous detrimental way and disrespecting this bird as well. Leave wildlife out of commercials and actually use your brains to sell a product. Liberty Mutual disgusts me, I wouldnāt even consider this insurance company. PETA WHERE ARE YOU?
Limu is NOT a real live emu. It is a CG animal. Computer generated. If you take the time to do a bit of research, you will find there was quite a bit of artistic effort that went into making Limu so realistic. No live emus were used in the filming of this commercial so no wildlife was harmed.
Calling the mistreated animal CG or CGI ( Whatever that stands for, ) does not make up for the fact a real bird is being abused for commercial purpose s.
I love the commercial with LiMu and Doug, it made with laugh. With all the animal lovers out there I don’t think LiMu was injured pecking at the window.
Me too Debbie. And hey, animal lovers, Limu didn’t “feel” a thing when it pecked the window. Because, well, it’s NOT REAL! It’s a computer generated (CG) animation that took a great amount of skill to make it look so realistic. So no emu was harmed in the filming of this commercial.
No, it’s a real, live emu.
If this was a real bird in these commercials and not Computer Generated, donāt you think PETA ( which Iām a member of PETA) would go into action and stop the abuse? Come on people, have a little fun in life and laugh at the absurdity of an Emu working at convincing people to buy Liberty Mutual insurance!šKeep the LiMu commercials coming! Hey, LiMu in a Santa cap and beard would be so funny! Lol And Mrs. Claus in the audience!
Very stupid commercial Limu Emu. The other stupid Liberty commercial is the guy on the bicycle and his calves. Canāt you just have an ordinary tv commercial without trying to be funny.
what is an ordinary tv commercial?
LiMu & Doug rock!!! I love LiMu! I hope you make more emu commercials:))
I donāt care for the commercials as they are kind of unoriginal…theyāre using an animal just like GEICO, who is the king of car insurance commercials.They are also quite silly. But I canāt believe how many people think they actually used a real emu in them. There is no way you can train an emu for commercial use! Do you people think the Hump Day camel was a real camel as well? Good grief!
Based on this commercial alone I would not buy from this company. Anyone who thinks this stupid commercial is the best way to promote their product can not be trusted. They should fire their advertising agency immediately.
This commercial is undoubtedly one of the stupidest commercials I’ve ever seen. WOW is it stupid!!!!!
What’s the name of the blk female actress in the Liberty Mutual commercials with the Emu ?
She looks like the DriveTime woman.
Love Limu Emu & Doug. Simple and cute. Have you ever owned or been around emus? They’re great! A great change from the people in front of the Statue of Liberty!
TOTALLY agree!!!
I love LiMu & Doug ššš – more, more, more please! (And ālose the guy in protectionā that jumps in the harbor)
Limu is actually a health drink thatās made of sea weed. Itās not spelled LiMu, however, like the emu in the commercial. Itās still kind of dumb that name was used.
Canāt even watch the vomiting emu, gross!
no sensa huma
I LOVE these commercials!!
I think limu emu and Doug are halarious, especially the one where they’re running down the street together. Something about the goofy looks on they’re faces while standing side by side and then them running down the street together. They seem to bring the goofiness out of each other’s facial expressions somehow. Idk. I laugh like hell everyone I see that particular spot. The others not so much except when the lady send almost to say, “your bird” instead of, “your partner”. That’s funny . Is like to see more of them running together and standing next to each other talking
This commercial needs to be taken off the air. It’s animal abuse. Sure, it might give folks a chuckle, but putting clothes and sunglasses on an emu and forcing the animal to behave in certain ways is not natural and is abusive. It needs to be removed from view.
Itās CGI. Sigh…sometimes these blog comments really make me worry about people.
No, it’s real. …..sigh.
No it’s not. Perhaps if you keep saying it over and over you may actually start to believe it yourself! This is animal abuse!! Shame on everyone involved with this offensive ad!
https://lbbonline.com/news/dynamic-duo-limu-emu-and-doug-are-the-stars-of-liberty-insurances-new-campaign/
Does the emu really hit the window with his beak? Seems to me that it would cause an a injury to it’s beak?
Everyone involved with this commercial should be arrested for animal abuse. This offensive, abusive, unfunny commercial should be taken off the air immediately!
looks like they fooled you
Joe K says:
What year and make of car is used in the emu/Doug Liberty Insurance commercial ?
I want to know the same thing. It looks kinda like my Dad’s Plymouth Duster from the 70s.
Great commercial awesome idea
Great commercial awesome idea
I cringe ever time the Emu Limu commercial comes on,. I literally change the channel every time it airs. I don’t want to watch a bird throw up while I’m eating dinner. The commercials it’s self are stupid that it hurts. I just hate it with every ounce of my soul!!!!
I cringe ever time the Emu Limu commercial comes on,. I literally change the channel every time it airs. I don’t want to watch a bird throw up while I’m eating dinner. The commercials it’s self are stupid that it hurts. I just hate it with every ounce of my soul!!!! Who ever says that they love this commercial is stupid too!!!!
Thanks LiMu Emu and Doug. I finally understand what insurance is for and why I was born to laugh at it.
Love that bird!
At first I thought the LiMu the Emu and Doug commercials were dumb. I really disliked them. But, then, all of a sudden, I started loving them! Now I can’t wait to see them. I love singing out loud “LiMu Emu”. My husband is getting tired of listening to me singing the jingle. It’s a great spoof of the old cop shows, and LiMu is adorable. I’m thinking of going back to Liberty for my car insurance!
The Limu “and DOUG!” commercial ads are brilliant. Funny, memorable, and off the wall. They make me laugh every time. Kudos. And I’m an animal person – I think Limu is just fine. Get over it. More of the dynamic duo Liberty Mutual!!!
Worst commercial ever
What loser ad moron came up with this?
Stupidest idea for a commercial I ever saw. Sure falsd far behind geici, State farm and progressive. Go back to the drawing board!!!!
T
Boy you folks need to get a sense of humor. It’s a CGI bird! A simply hilarious commercial that hurts no animals and entertains all who view it. š
Love it!! I laugh every time. If it is a CGI then it’s perfectly done. I raised emus for years and everything about this is spot on. Before people make comments about that that they no nothing about they should bone up. Emus raised by people love to enteract with them.They are very loving birds and love the attention and although they are rather simple minded they can be “trained” or incouraged to do certain behaviors. His pecking the window doesn’t hurt him. He’s excited to see another emu and the little hop in the air means he wants to play, They peck much harder then this at things all of the time. As for doug, His mimicking the emu movements are great and very accurate. Make More!
What is doug eating
Very innovative and creative….and funny..
The wacky trolls attacking the ads need to get a life. Makes me wonder if the Corp us a HOO contributor… or the TROLLS are competing insurance corp… dummies ?
Very innovative and creative….and funny..
The wacky trolls attacking the ads need to get a life. Makes me wonder if the Corp us a HOO contributor… or the TROLLS are competing insurance corp… dummies ???
Love the Emu and Doug commercial. They are so perfect together.
We love Doug and Emu!!!!!
How amazing to see an emu doing a real
Commercial
Keep it up!!!!
I absolutely love the LiMu the Emu and Doug commercial for Liberty Insurance!! I laugh every time I see the commercials.
People! Relax!! Cannot believe some people would think this is a real bird!!
š¤
Love the emu
These commercials are hilarious.!
The emu is real and has a handler… It is not CGI.
I am so curious as to wheather or not y the Emu is real or not?
Its a cool commercial, my Mom and I debate this question daily!
Could you please settle our debate.
Thank you,
Sandra & Eileen
Such a stupid and annoying commercial.i immediately change channel when it comes on.i wouldn’t t even consider insurance with liberty mutual.
Hate the constant repetitive commercials. Enough.
Everyone I know hates them. Stop playing them all the time.
Who is black lady? Looks like Gina Torres?
This comment is for Liberty Mutual Insurance commercial emu bird and Doug
PURE ANIMAL ABUSE..(OR SO IT PORTRAYS………HEY LIBERTY I WOULD NEVER CALL YOU FOR BUSINESS. GO TO HELL.
We really like the Limu Emu commercial. It is funny.
I hope the emu is not a live animal. It is cruel to let an animal keep pecking at it’s image in the window.. Animals have hurt themselves that way. Stupid commercial.
You have the most stupid, elementary,
Commercials ever!
Never
Would purchase your insurance
From these commercials!
PLEASE STOP with the Limu Emu Ads. I am so sick of these stupid ads. You are ruining your company with these lame ads. You don’t need to show them 10 times an hour or ever, for that matter. Just stop! Hire a different and better ad agency. Thank you.
Lighten up, people. If you do ten minutes of research you will find that Limu is computer generated… basically on the same sentience level as a cartoon ā¦ Daffy Duck, for example. you may as well be offended because of how many times Daffy Duck got his head blown off. (fortunately cartoon buckshot is harmless)
Wow! I always knew animal rights people were morons! This really shows it. No common sense at all, just emotional bull shit. Freaking use your brains! The damn bird isn’t REAL!
You humorless putzes are overthinking this. The LiMu commercials are great! I love them!
I love Limu Emu! The funniest thing about this commercial is the bird brain, humorless souls who think the bird is real! Wow!
Please make it go away!
I just LOVE these commercials . . . they are so wacky and off the wall, I never get tired of seeing them . . . especially like the couple who ask what’s going on with your partner, the looks on their faces are so subtly disturbed, they’re priceless.
I HATE ads……
……But I LOVE these ads!!
The bird is awesome, and Doug is the glue.
When i first saw these, I figured he is likely the Emu’s trainer, just because of the way LiMu runs and walks with him.
Goofy? Yes. Cute? Yes. Memorable? Absolutely!! Even the opening-closing jingle singers “LiMu…Emu…” (and Doug) as an afterthought. I’m sure the actor gets it. Hoffman is the glue. He’s Bud Abbott and LiMu is Lou Costello. Most people will love Lou Costello without appreciating the importance and mastery of Bud Abbott in the skits. So as long as LiMu and Doug don’t let their egos get between them, they will have a long run!!!
I saw the other comments.
Bunch of jealous unemployed actors.
6 months since you posted this, And the advertisement campaign is stronger than ever! Long live LiMu Emu (and Doug)
Sorry, the campaign is stupid. There is noting of value to suggest anyone buy insurance. No catch phase, no song, just a horrible start music and dump script. If you want to compare to a very good commercial, check the Geico “I Want it My Way” spot. You have a Captain of a ship who can’t take the poor Karaoke singing of a crew member, to the point that he tries to leave the station. I love it when the other crew members say “No Captain, No! and they drag him back in. Very clever. Compare that spot to the bird crap.
These silly spoof commercials have grown on me. With everything now so serious, itās refreshing to have a dumb laugh. Love the blond wigged emu girlfriend with sun glasses and LiMu Emu who freaks out when a pine cone falls on car. Yes, they are silly and Iike seeing them. And, I remember Liberty Mutual. Thatsās the point of advertising, to build brand recognition.
I want to know who the cute girl who sits in the stands and yells out her love for Doug is played by!
Love this commercial it is actually brilliant Limu ( Liberty Mutual) the emu… witty and funny… emu
Catchy/ memorable… which is exactly what adds are suppose to beā even if you hate it ā u remember it
I like the ads. I even go on the site to see them just for laughs. Keep the laughter coming.
I’m looking to buy insurance, but NEVER from a company that would air such unpleasant and
unfunny E and D commercials. I might have come to shop with you if I’d never seen those
asinine spots. PLEASE STOP!!!
Best. Commercials on tv love them .
For the people who don’t like them you SUCK
Please rethink this. The emu is a horrible idea and Dave is an idiot. You are better than this. The guy who canāt remember his lines is great and the past ladies who talked about unfairness were also great.
Please…please…QUIT SHOWING THIS STUPID COMMERCIAL!!! I WILL NEVER BUY LIBERTY MUTUAL AS LONG AS THIS STUPID THING IS BEING SHOWN!!!
The Limu emu and Doug commercials are my favorite commercials ever. I laugh everytime I see them . Please make a few more with the female emu also. Would be great to see them on a date or at home together. Doug is just great in these spots. I hate most insurance commercials but not these.
It’s a CGI emu, so stop worrying.
I agree you can see they tie him to the inside of that cart while riding in a stupid cart next to the idiot man. They should be made to stop using animals in these dumb ads. No one is going to buy the crap after seeing this commercial. And they run in incessantly on MSNBC station Take it off the air!!!
I have a funny idea for a commercial for LIMU. Doug and Emu are presenting a picture of the Statue of liberty to a musem. When the picture is revealed, it has the emu’s head on it. The emu has ccx a paint brush in his mouth and Doug says WHAT IS THIS as the crowd goes from applauding the painting to gasping in shock. It was suppised to be based on the original sketch made by the artist for the real statue.