Apple Says Not To Bokeh A Child

Bokeh sounds like a made-up term, but it’s a real thing. This is just the first time I’ve heard it. Anyway, in this new Apple iPhone spot, a mom shows another mom a picture of their young sons. The boys are best buds. But uhh…what’s the blur in the back? The one mom seems outraged that her son Jacob is bokeh’d out. With the iPhone XR and XS Depth Control feature, you can “un-bokeh”, but it seems like the damage is done. This is a rare Apple ad with dialogue and no music. It’s also one that’s burning up YouTube, with 19 million views only a few days after being released. Anyone know who play the moms?

About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

2 Responses to Apple Says Not To Bokeh A Child

  1. Jimmy Hooker says:

    I suspect the pretty one (I love) is Jessica Makinson.

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