Burger King And “All By Myself”

Burger King’s Warhol ad was one of the most polarizing Super Bowl commercials in recent memory. It became known as “advertising for advertising people”…somehow being named #2 on Adweek’s best list, while also finishing dead last in USA Today’s Ad Meter. But now Burger King has a new spot that seems destined to be more well-liked by everyone. Eric Carmen’s overwrought “All By Myself” plays as the King dejectedly sulks along. He see-saws alone (is there anything sadder?). A dog won’t even play fetch with him. Riding a tandem bike solo predictably leads to a fall. The King finally rides a bus all by himself to a Burger King. There he gets a $6 King Box and reunites with his old friend Subservient Chicken. Nice to see those two back together again.

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