Gillette Presents “The Best Men Can Be”

This short film from Gillette is lighting up social media today. 30 years ago, Gillette’s classic “The Best A Man Can Get” campaign made its debut during Super Bowl XXIII.  Now, it tries to redefine “The Best A Man Can Get” in an era of conversation and debate about masculinity. Gillette’s ad presents clips that feature bullying and instances of “toxic masculinity”, including the traditional “boys will be boys” attitude. But with the rise of the Me Too movement, will these behaviors change for the better? Gillette hopes so, because “the boys watching today will be the men of tomorrow.” It’s a thought-provoking (and in my opinion, well-done) piece from Grey New York . It’s also one that has created a ton of division and has been getting pilloried on YouTube. Is that negative reaction a symptom of the problem? Here’s more from Adweek.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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