That Kit Kat Commercial With Missy Elliott’s “Work It”

Don’t you love when commercials use songs that are entirely inappropriate? This Kit Kat ad with Missy Elliott’s catchy “Work It” seems to fit that description. I have a feeling that fuddy-duddy types won’t be a fan of this one.

Update: Confirmed. Look at the comments. The fuddy-duddy types indeed are not fans of this one, to put it very mildly.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

196 Responses to That Kit Kat Commercial With Missy Elliott’s “Work It”

  1. Lisa says:

    Boycotting Kit Kat, can’t believe this is the best their marketing department could do. I will never purchase another one. Relating a nice chocolate bar to nasty foreplay and paying big money to have such a disgusting endorsement. This company ought to be ashamed and should definitely hire new marketing staff. Come on Kit Kat company, you could have done better than this. What a negative message being sent to our younger generation.

    • joshw24 says:

      …So you’re not a fan, then?

      • Lisa says:

        You think, based on my post.

      • Girlygirl says:

        Hey Josh, your an ass! Are you part of the pedophilia ring that loves to hurt children and love to inflict pain on others without a care in the world except for your own pleasure? Yep, I think you might be. Getting pleasure off of people who have morals and boundaries and liking to be salacious in your message will be another check mark on your list of evil you WILL answer for when you stand before our Creator. It WILL come and on that day you won’t have an answer for all you have done. Nice going. Hope you make better decisions in the future because I guarantee you, it’s not going to end well. Have a nice day.

      • joshw24 says:

        LOL.

    • Kelly Sacco says:

      I just don’t understand what audience they are trying to reach. Candy is for adults AND for kids. Is talking about searching a private male body part supposed to make me want a KitKat? Doesn’t make sense…even if they bleep out the D word. I am not boycotting, but the marketing is crappy.

      • May says:

        It’s more than crappy marketing, its pathetic and disgusting to correlate a fricken Kit Kat candy bar with a dick.

      • Fred patzold says:

        I agree 100%

      • Shawn clifton says:

        But its inclusive, she wants a big dick she wants to search it. She black so it can be, well hell anything other than some shit you should dig

      • Angela says:

        Amen I feel this was a stupid song to use for a KitKat commercial!

      • Kim says:

        I TOTALLY AGREE ALSO! HOW DISGUSTING!!!!! I won’t be buying them either and they were one of my go to candy bars!! Thank your marketing department for less sales!!!

    • Sheila Young says:

      I strongly agree. You have KIDS listening to this. Come on – where is your class?

    • Mary says:

      Kit Kat was never my favorite. I will never buy one now. I may also think about what else the company makes. I can give my money to anyone else but this company. It’s just too much and to same old same old see how far we can go with it. Boring and gross.

    • Ashley says:

      Exactly!! I will not be buying again either

    • Amy Massey says:

      I’m not a fuddy duddy. That’s a nasty song. Stupid. If you have a life and some sense you don’t have need to to sing songs like that. What’s dumber is a candy company that uses something that inappropriate to sell candy. When the commercial comes on we change the channel

      • Manuel pistof says:

        REDICULOUS USE OF SEXUAL MATERIAL TO SELL A CANDY BAR. MISSY IS A PIG JUST LIKE ALL THE RAPPERS.

      • Bk says:

        I totally agree. Stupid song. More stupid by Nestle to use it in a commercial !!

    • Bob McFall says:

      I have to agree! I find this disgusting & can’t see me enjoying a kit kat ever again but even worse how can anyone give one to their kids knowing they advertise with a song about missy elliot getting some dick!!

    • Tyler says:

      Wow this is an unbelievable bad choice for kit kat.I’m trying to think of a more offensive marketing campaign. Ky his and hers lube for Gerber baby food,set to guns and roses rocket queen playing and shot with alic e Cooper and betty white naked in a park. Making out at a children’s soccer game

  2. Jin says:

    The lyrics “you got a big dick, let me search it…” Stay classy KitKat… no wonder 12 year old girls dress like whores and then people complain about over sexualization of our youth. It starts with small acceptance like these commercials… starts with letting gay people marry… next you will be able to marry your pet… next pedos will be allowed to marry children… nothing will be taboo anymore…. men want to be women and vice versa… next white people will be black etc etc… fucking liberals should do our planet a favor and kill their self… hell ill supply the gun and ammo if they will come to me to blow their useless brains out…

    • joshw24 says:

      Go fuck yourself, Jin.

      • FewJag says:

        What a sweetheart! No surprise you’re a 31 year old jewboy working on a commercial wordpress blog, lol!

      • joshw24 says:

        And you’re an anonymous, racist asshole commenting on my blog, so yeah…

      • May says:

        Joshw24 You need to grow a pair and a big kit kat… cat.

      • Gchris says:

        Buddy your a jackass

      • joshw24 says:

        Buddy, *you’re* a jackass.

      • Sheri says:

        Josh w, he should not be referring to your religion, heritage or race. His comments were ridiculous as far as marrying pets, children, etc. However, this commercial IS highly inappropriate and ridiculous, just like his comment. This was obviously not a well thought out decision by the marketing team. If it was, time to hire a new team.

    • Michelle says:

      It’s only a matter of time before God hands down judgment on the USA. We have become a disgusting country, this commercial only proves that.

    • KMS says:

      That is huge leap. I don’t like the song either, but it sounds like you have bigger problems than the KitKat commercial with a dirty word. Your post holds more expressions of the acceptance of vile behavior and words than the commercial. You should probably look into getting some help before you become the next domestic terrorist. I think this is how terrorism begins. You sound very upset and should get some psychological help.

    • KMS says:

      Please leave. Your comments are not welcome or warranted here.

    • Fred patzold says:

      I think the commercial is totally inappropriate but making comments about people killing themselves is a hundred times worse so by coming on this site and posting your post you’re doing yourself a disservice by not being taken seriously if truly disagree with the commercial that’s all you have to say I don’t think anyone needs to be shot in the head over this a little extreme I think you got other issues going on dude

    • jen says:

      i just fell in love with you! lol! love this comment!!!!

    • Dan says:

      Who made Missy Elliott the gold standard of acceptability for lyrics and song? You can’t change the channel on your television without having to listen to that piece of shit song and that voice that assaults every fiber of my being. Whoever is in charge of KitKat’s marketing campaign should be summarily fired. By the way I endorse all of the previous comments!

    • Teehee McFunnyboneinyagullet says:

      Can I use tha ammo for good aka elimination of a bigot? If so, duck dipshit! #my44makessureallyokidsdontgrow

    • G says:

      No, 12 year old girls dress like whores because they weren’t raised with morals and self respect and their parents let them walk out the door that way. Somebody buys the clothes for the 12 year old. I’m sure not every 12 year old girl has a job and goes to the store by herself and buys her own outfits. and whether they hear the Kit Kat commercial or not, half these kids know Missy Elliott’s Work It song. Sorry but commercials aren’t going to make some kids whores, disrespectful and pigs but it has everything to do with their parents and what kind of family they come from.

    • General yen says:

      Go fuck yourself jin

    • Brandi says:

      Hey jin, you had me up until your illiterate rant about gays. The commercial is disgusting, but so is your homophobic comments.

    • Brandi says:

      Hey jin, you have deep mental issues. Go seek help immediately

  3. Nathan Bower says:

    Definitely an inaporprate song not having anything to do with candy and my kids don’t need to hear a sexual song for candy people at kit Kat must be brain dead I will also never buy another kit Kat

  4. Paul says:

    I seen this commercial around the time people were throwing a fit about the song baby it’s cold outside. I heard the terrible Missy Elliott song and thought wtf is wrong with these people? Kids will hear it, think wtf is she saying, “during the lyrical part that don’t make sense” so they’ll look it up to find a filthy pos song that they shouldn’t be listening to in the first place. Not sure why out of millions of songs to choose from they’d choose such an inappropriate, dumb song!?

  5. Ryan says:

    Nothing really has offended or shocked me in awhile and neither does this but Its amazing to imagine these people sitting around and choosing this song for a candy commercial. Then editing it so that it ends perfectly with maybe the raunchiest lyric possible. Just amazing.

    • Elaine says:

      Have to agree. I don’t like the song; while I’m not a prude in the sense of being easily shocked by most contemporary music, I do find some of it pretty distasteful, and the Elliot song is a good example of the sort I’d rather not voluntarily listen to. I can’t figure what the parent company’s marketing team thought they were getting across by selecting this particular work, unless they feel there’s a desperate need to reach a demographic who enjoys ugly sexualization in music, while not spending nearly enough of their disposable income on Kit Kat bars.

  6. Michelle says:

    Exactly! It says “if you got a big d**k, let me search it”! How HORRIBLE to have that on a commercial!!

  7. sharon jones says:

    Totally Agree !!! Can’t understand why Kit Kat would want this kind of imagery in this commercial. Seriously need to get back to common decency!!!!

  8. Todd Higgins says:

    I feel that the real meaning of this song is totally inappropriate for this add. It’s disgusting. I wish they would pull this add. I love the product, but now. Not so much. This add will stick with me and I’ll just buy something else.

  9. Todd Higgins says:

    Does anyone out there know how to get our messages to kit Kat or some entity to pull this add?

    • KMS says:

      I copied some of these comments and pasted them in an email to Hersey’s, but it probably goes to a general email account that nobody checks.

      • Todd Higgins says:

        Thank you. I was also thinking, maybe the tv stations carrying the add. Someone gotta know better.

    • Bez says:

      Contact hersheys candy ,you may text or email addy is on their site.

      • Lila Kiepe says:

        I took your advice Bez – rather than bitch on this website, which does nothing to change the commercial, I went to Hershey’s website and submitted a complaint regarding their tasteless commercial. I urged them to read the reviews from their current and potential customer’s and asked them politely to reconsider using a different song in that commercial. I figured being nice about it would go farther up the chain of command than being an immature child, like most of the posts I’ve read……seriously people – your lack of couth on this website is just as tasteless as that Kit Kat commercial.

  10. James Culler says:

    i like kit kat but i will not buy another due to the low class marketing what are we supposed to do pull our pants down to our knees to enjoy it low class bull

    • May says:

      I could not believe that this terrible peice of trash was used for a candy bar commercial. What the hell is this world coming to??? Sad….

  11. Coffee Mug says:

    I personally think a song about a big Penis and sex isn’t something I want in my head while I am buying candy for my children and myself. Call me crazy. People have a problem with “Baby its cold outside” but now “If you got an Elephant Trunk let me search it as i back my Badonkidonk up And bounce it” wow seems like great lyrics to sell chocolate lol!

  12. May says:

    Anyone with common sense and morality will find this commercial horrendouus. Not just “fuddy duddies” big man.

  13. Sunny says:

    I’m far from a fuddy duddy and I happen to have liked both of those things separately kit Kat and Missy Elliott but what the heck are they thinking putting a song let me search your big d*** with a chocolate candy bar. They really crossed the line here it’s completely inappropriate have our children not been exposed to enough. I guess missy needed the money because she should have said no to this crapp And I can’t really say I expect much less from nestle I think I’m done with both!

  14. Kayley jones says:

    you need to take the work it commercial song off not for kids to listen too. Put a appersate song on there. Listen to the whole song it’s gross and disturbing. I have kids not need to listen to that smutty. I will sue you. My husband don’t like it either. He’s A attorney.

    • Betty F says:

      Who are you talking to? You do know this is not the Kit Kat website, right?

      • joshw24 says:

        Betty, when I write about commercials with any type of controversy, I swear that like half of all people commenting think that I personally created the commercial. It’s both amusing and depressing.

  15. Kayley jones says:

    Take the work it song off it’s not for kids to listen too. We’re not buying this candy bar no more. We have kids .dont need to listen to smutty. Crap. Listen to the whole song it’s gross and disturbing. Not for kids to listen too elderly people don’t like it either. No body going buy this candy bar. U company can go under. Loss lots of money because of your smutty song. Hope it was worth it. Take it off before you get sued

  16. Way to go marketing genesis you marketed yourself right out of not only my house but my entire family’s.

  17. Dawn Crutcher says:

    Very inappropriate. Cant believe you are using this song. Real good song for kids .

  18. Kayley jones says:

    You better take that song off kit kat song its disgusting not for kids to listen too. We all have small kids listen to the song its smutt. Sex song. You will get sued and nobody will buy this candy bar I’m not buying it. God Google song listen to whole thing. Then take it off. Your business will go under. U lose everything hope its worth it!!!!! Dam smutt sex song oh its disgusting!!!!! Hope u get sued!!!!. I guess this singer needs money hope its worth your business…!!!!!!

    • joshw24 says:

      Yeah Kayley, that’s a real winner of a lawsuit.

      • Gchris says:

        You sure seem to stick up for the pairing of the song with the candy bar. I guess you can relate? If somebody has a big dick you want to search it. Isn’t that right Joshw. This is the liberal no morals shit that’s destroying the morality of our youth.

      • joshw24 says:

        Impeccable (look it up buddy) wit, Gchris.

  19. Kayley jones says:

    You better take that song off kit kat song its disgusting not for kids to listen too. We all have small kids listen to the song its smutt. Sex song. You will get sued and nobody will buy this candy bar I’m not buying it. God Google song listen to whole thing. Then take it off. Your business will go under. U lose everything hope its worth it!!!!! Dam smutt sex song oh its disgusting!!!!! Hope u get sued!!!!. I guess this singer needs money hope its worth your business…!!!!!! Sick bastards

  20. Kayley jones says:

    Sick bastards god u just don’t care if you lose your business over this Missy Elliott smut song. Guess she needs money. I guess u expense.? Get sued and lose everything. Hope u do! Hope its worth it.!!!! Sick song gross.

  21. Kayley jones says:

    Sick bastards . its gross song listen to it. Whole song. Google it. Not for kids listen.

  22. mistresskm says:

    You admit that the song is inappropriate and then go on to chastise and insult anyone who agrees that it is inappropriate? How much sense does that make? Do you think that it’s ok for a company that makes an item that is loved by children to use an outwardly sexual song to promote it?
    Personally I think it is in very bad taste and that Kit Kat should stop using it. Feel free to call me an “old fuddy duddy” if that makes you feel better about yourself.

  23. Deb Cranmer says:

    You don’t have to be a fuddy-duddy, just a mature adult that understands using that lyric is completely inappropriate to use in a TV commercial. Not to mention, it has absolutely nothing to do with a kit kat. I love Missy Elliott and that song but very irresponsible and stupid advertising.

  24. Jim says:

    So I’m guessing a
    Millennial came up with ad , liking the beat but not knowing what the meaning of the song is. If you need help in the ad department I will gladly bring my talents.

    • Lisa says:

      I called Nestle, they told me that they were not responsible for kit kat in the US but only the marketing outside of this country. They said that Hersheys had the marketing in the US. I left a message and no one every called me back, imagine that. I will say I have only seen the ad twice and have not seen it since my original post on 12/15/18 the week it came out in my area. Maybe they removed it. Hope so, and by the way God is very real. Just saying!

      • Les says:

        Heard it today 1/11/19

      • Tracy says:

        Heard it an hour ago.

      • TheBrutalTruth says:

        Still on. I think it’s gonna stay on until the homo millenial who came up with the ad finally gets that big dick that he’s been searching for!! We live in some really screwed up times. Half the population can’t figure out why they were born the “wrong” gender so they make adjustments and then get mad when other people don’t accept who they are!!

      • Ryan Williams says:

        It still plays…. 5/16/

  25. cinderella says:

    Every time I see this commercial I just laugh at how idiotic these marketing teams are! And btw, it’s still on. No one has pulled anything as of 1/12/19. They’re actually running it like crazy during a Teen Mom 2 marathon! SMDH!

  26. Fred patzold says:

    I agree how did the song Make It past executives I will not buy a single candy bar sold by this company

  27. ronald peter says:

    i will never buy another kit kat. makes me wanna throw up hearing that fat bitch sing that song about a big dick.

  28. Rev. Bill Coulter says:

    This commercial is awesome. I love watching the candy dance to a well edited remix. I bought like a hundred of ‘em to give to my fat kids. They already gots the diabetes anyhow.

  29. Rebecca Dark says:

    Fuck you very much . I was unaware only your opinion matters.
    .

  30. C says:

    To all who see no problem with this, when your young child gets that song stuck in their head and starts singing it at school or in a public place, you will feel the same. They need to pull this commercial asap. I’ve been watching one episode of an hour long show and that commercial has played 5 times already. It’s not right.

  31. Jimmy says:

    Yes i hate that song with a passion. Its vile and vulgur. Screw it and shame on KitKat!!!. #boycottkitkat #missyelliotisajoke

    • Shocked says:

      I don’t know this song (I guess I’m old!), but couldn’t figure out wtf they were saying on the commercial so I came to google only to find this blog. Wow! Now I hate it even more!! Are you kidding me? I had no idea wtf they were even saying! It’s surprising that they haven’t pulled this ad months ago. I’m sick of it, mute it every time it comes on and will not buy this product again. I just don’t get it.

  32. I can’t believe this crap is allowed on tv! Looks like a good time to drop a few 10 million dollar lawsuits and see if they wanna play that commercial some more. My kids looked up that junk song and showed me what it said. Their friends dance when the commercial comes on and not a dance a child should do. I am considering smashing my television because this kind of garbage should not be on daytime cable tv. Fuddy fuddy because we love our children. Label me what you want I don’t care because I don’t play defense about any of my beliefs!! You either don’t have children or don’t care for the ones you have if they are anywhere near 10 or above!! Take your label and shove it up your ass! Better yet, have the ballz to call me a fuddy fuddy to my face. Go toss you boyfriends salad!

    • I bet the bitch will have a cute comeback. That is all someone like he/she can do. You make fun because you follow the leader and you are a slave, haha! You can’t think for yourself. If you watch any news network they all say the same thing all day. Noone can come up with anything else except follow whoever speaks first. They all quickly follow with the same crap. I think for myself and watch no news outlet unless I want a laugh. Bring your comeback once you ask you master what you should say! Talking to you would be like talking to a robot. The commercial has caused me mental stress and I can’t get an erection due to thinking about that song and worrying about my children. Tell your master that is one angle I will use and I would guarantee that will put fear in their hearts! I will be on tv soon once I go see a shrink and have a lot of therapy due to my mental state because of that commercials and the money I am losing from not being able to work. Let’s see if that is a winning argument. Look at past cases and guess what they all have in them. The winning lawsuits I mean. Check the court cases and you will see what wins. I would urge other parents to follow suit and the commercials will cease!! Time to get some paperwork started! I will probably see ya soon if you want to cover the fuddy duddy vs the candy bar maker! Have a great day!

  33. Wayne says:

    Well, my six year old Granddaughter is singing this now. Thanks Hershey’s.

  34. Belinda Szuflada says:

    I will not be buying Kit Kat’s again. Using such a vile song to promote candy is just in poor taste. I will investigate any and all products sold by this company and will also eliminate all from my house hold as well as spread the word. Thank you for ruining my taste for a candy I once enjoyed.

  35. Sören S says:

    It’s hilarious how many people think kids wouldn’t hear this song if it wasn’t in an advertising campaign. Hey, Holden, the kids wrote “fuck you” on that wall. Still, I don’t understand why they chose to use this song in the ad. KitKats really aren’t that big to compare to a large black penis.

  36. Dyneice Bradford says:

    Its NASTY!!!!

  37. Lj Craig says:

    It could very much be considered our fault as believing Jesus followers for not taking a stand against this type of obvious perversion .And we as believers should have the stance of purity of heart and mind. And thus hearing and seeing this commercial should be an offence to our beliefs: So having this perversion on air in this commercial, IS an insult to our beliefs. Only a small % of people in our population seem to be oblivious and don’t care about the down grading that those types of songs/commercials perpetrate. We as Jesus followers are afraid of being called fuddy duddy, which is why we don’t speak out more. Our Lord was called much worse. And many of His disciples became martyrs for standing for purity of heart & life. Its just so sad, but a fact that is stated in the Word. “Evil men and seducers shall wax worse and worse” deceiving and being deceived. 2Timothy 3:13 The present commercial gives evidence to the truth of this verse! To say the least I am disappointed, I don’t eat those bars. I’m witting in because in my opinion it has no place being on TV, anywhere, at anytime. And I’m entitled to my opinion!! As is everyone else who wrote in. I thank you for supplying an outlet for my comment. Is also my intent to share my opinion with Hershey too!
    Lj

  38. Janelle says:

    Do you think kit Kay really gives a shit if any of you stop buying their candy 😂😂

  39. J Woolard says:

    I’m definitely not a stick in the mud; i believe social and lifestyle liberties are the core of what we refer to as “freedom”.
    However, a product that instantly draws the attention of children shouldn’t sexualize the product and using this lyrical cut makes it clear it was done to elevate brand recognition through the reaction to it.
    The comments we are leaving here and all of the negative remarks on their KitKat twitter page were likely expected and the desired outcome. It looks like advertisers have picked up the tactics used in current politics: identify a percieved demographic or social division point, place a lever in it and pry. It seems the intent is that when more socially conservative viewers blast against it, it will attract more customers from the intended consumer group just because those ‘old, uptight people don’t like it’.
    Sad side effect to this is we allow it to further open that divide by each side further trenching-in and the next thing you know we’re labeling each other using names like “Fuddy-Duddy”.

  40. Daniel Johnson says:

    Maybe people don’t like the commercial because kids see it and it’s disgusting to use a song like that in an ad that’s being advertised to children

  41. J Woolard says:

    After reading a couple of comments suggesting that Hersheys’ either didn’t or likely wouldn’t respond to comments i decided to try it. I submitted a comment on the Hersheys’ site via the “contact us” link .
    I received an actual response referencing my submitted remarks after only 2 hours. Though typical legalese form, the reply actually acknowledged statements in the comment i left and was from the Consumer Relations dept.
    Doesn’t mean anything will change, but seems as if they do at least read the input.

  42. Ms Concerned & Hurt says:

    Have you all actually listened to the lyrics of this song. I do hope you all
    show more respect. I will never buy another kit kat bar. It will remind me
    of that song. Very distasteful. My family
    has decided to scratch it off our gtocery list👎🏼👎🏼👎🏼😖

  43. Judy A Wines says:

    If you find the song Baby Its Cold Outside , enough to make a big deal about it, then yes call me fuddy fuddy…I’ve listened to the WorkIt and read the lyrics….
    This is a bad choice in marketing….

  44. Kayley jones says:

    Might as well play the whole song. But kids don’t need to hear about a lady sucking a pecker. Doing a man needs pecker to be big. Don’t need it. Take it off the air. Not buying your stupid candy bar. Hope your company goes under.

  45. Kayley jones says:

    This songs gross. Don’t need to listen to that smutt. A lady saying got big pecker I do you. I suck off. Don’t need it oh got a big teeter I want know how hard I have to work you. Take tong off tail bah. Take it off air. God gross song not for kids.

  46. Gchris says:

    And we wonder why children are a mess. You turn on the television and all you see are commercials about impotent men, curved erections, shows with 13 year olds having gender relocation surgery and now candy bar commercials with a dipshit rapper talking about searching for big dicks. WTF people wake up! These kids don’t have a prayer. They don’t and will never know right from wrong. No wonder other countries don’t want us around and don’t want western values. We’re a bunch of perverted freaks in thier eyes and I can’t much blame them.

  47. Gchris says:

    but I’m sure by saying it’s bullshit for playing this shit rap song on a commercial for kids to see and hear will be considered racist. Had one person say it’s black people’s culture to talk this way. It’s time for people to be held accountable for thier actions and stop making excuses for thier bad choices. That’s all you hear anymore are excuses. Stand up and take responsibility. It has nothing to do with culture or how your great great great grandparents were treated. Grow the hell up people

  48. Ron says:

    I just think it’s completely inappropriate.. that’s how I ended up here.. it struck me as a bit disgusting.

  49. Joey Wise says:

    Filthy song

  50. John Caldwell says:

    I’m totally disappointed in this, not that it matters? But I’m done with this company. You should be ashamed. I guess you feel the need to use filth abd sex to sell your candy now?

  51. Shawn clifton says:

    If ya gotta big dick let me search it. Yeah that’s real classy

  52. Joe says:

    Just want to see the comments

  53. David says:

    Ridiculous to play an x-rated song with a candy bar commercial. This is absolute garbage. Why does hearing about a man’s genitalia want me to buy a damn candy bar.

  54. Shannon Turner says:

    Don’t care what anyone thinks, will not be purchasing or allowing kit Kat in my home anymore. Don’t believe my granddaughters should eat a candy representative of that song. Ridiculous kit Kat. You even had to bleep the word. What were you thinking!!??!!!

  55. Peggy Fogle says:

    Guess commercials should now have a rating! This is not family friendly! Why do I have to be subject to stupid when I’m not interested in dumb! Forget your kit kat bars. I will not buy n support poor choices in advertising!

  56. Diane Weston says:

    I didn’t even know of this song until my son pointed it out to me. I read some of the lyrics but not all because they were so disgusting. This is a candy bar!! Who in that company thought this was appropriate. I’ll not buy another kit kat until that commercial is off and it better be pronto. God what is this world coming to.

    • Nothere says:

      I didn’t know the lyrics or what they’re even saying on the commercial either! Gross and inappropriate.

  57. Marcb says:

    Im by no means a “fuddy duddy”, but a reference to big dicks in a candy bar commercial is just disgusting…The snowflakes who pretend to be offended by EVERYTHING, are the people who probably think this commercial is just fine..Just the fact that they think nothing of putting a disgusting song like this in a commercial, shows how screwed up this country has become..Just another brick in the wall

  58. Marcb says:

    Joshw24 I pray you don’t have children…It’s morons like you that are destroying the fabric of our society standing by foul mouthed garbage like this…You curse at people and call them racist for being pissed that someone more than likely from your generation, thinks searching big dicks is appropriate for a TV commercial? You are probably crying on social media about all things being offensive I’m sure, but don’t get how people find this commercial disgusting? And before you make some ignorant race baiting comments toward someone you know nothing about, I was listening to rap/hip hop probably before you were born…So go make yourself feel superior by correcting my grammar you snowflake

  59. Wanda J Miller says:

    I’m glad to see this thread; this song on this commercial has been bothering me and it’s just ridiculous! I had no idea what the commercial was even about because I’m usually working on my computer or busy in the kitchen just listening. I googled to find out when the song came out and found out it was 2002!! I had no idea what the lyrics said all this time until now. I’m a child therapist working with kids with so many issues; it frustrates me that this catchy tune will be picked up and repeated without even knowing what it means! Kids are up against enough odds trying to get & stay focused…sigh. It could have been edited at least or the words changed to fit the product somehow! Aren’t there any guidelines (I’m googling that next). Oh and I’m not a fuddy duddy or whatever the term that was used is; I forgot after reading some of these comments! Thanks for listening!

  60. Dean says:

    Using Missy Elliott’s song Reverse it for a commercial is the stupidest idea in the world. Do you even know what the song is about? did you even read the lyrics? I will never ever buy a Kit Kat again.

  61. Shawn P. says:

    If you think it makes someone a “fuddy duddy,” to point out that using a song about dicks in a candy commercial is a weird choice, you’re retarded. I think it’s silly to say you won’t ever buy a Kit Kat again, but it IS an odd choice. It’s not like it’s a current, hot song burning up the charts. If so, it might make it worth it to censor it and use it to grab people’s attention. It’s an obnoxious, repetitive song with atonal sounds. It barely sounds like music. That makes the choice even worse than just the fact that it’s about a cock.

    • joshw24 says:

      Oh, it definitely is a weird choice. When I said “fuddy duddy”, I was referring to all the pearl clutching that I anticipated. By the way, “Work It” is routinely listed on Best of the 2000s lists, for what it’s worth.

      • Elaine says:

        “By the way, “Work It” is routinely listed on Best of the 2000s lists, for what it’s worth.”

        Whatever that list was worth to begin with, Elliot’s drek being included on it just lowered its value by terms of megatonnes.

        Reply

  62. Donna Batchelor says:

    This song is not not appropriate. We’re trying to keep our kids from listening to that song as young as they are, already 8 years old and up!. I don’t want them hearing this song and singing along with the bad words in it. It’s enough that our children learn the words.

  63. Fredrick says:

    I like big black dicks and I like shitty chocolate bars, so I’m ok with this advertisement.

  64. This commercial is totally disgusting. The song has sexually explicit content. Totally inappropriate. It makes me sick to even look at Twix candy. I will no longer eat them

    • Elaine says:

      It’s not Twix, it’s Kit Kat–but I know what you meant. I don’t think I’d ever want to have the mental picture in my head of Missy Elliot fellating anyone, at any time, but most especially not when I’m trying to digest food (even candy).

  65. Tom says:

    Personally Im no prude or angel or goody goody, but using this song makes me sick whenever I see Kit Kat whick was my favorite. I cant see ever buying one again way to go you losttom this customer!

  66. Kayley jones says:

    I guess this isn’t a candy bar its a sex toy you put up your ass. I never heard of that before? Its dumb and stupid should be taken off the air. Its gross. I won’t buy this candy bar sex toy. First u take chocolate off then u stick it up your ass. Stupid but that’s what it is.

  67. Kayley jones says:

    I guess this isn’t a candy bar this is a sex toy. First eat the chocolate then u put the thing up your ass. Something stupid but I’m guessing this is what it is because nobody would put on a smutt song on the air. The radio stations won’t play this smutt song. So I guess nobody will eat this candy bar. Its a sex toy.

  68. joshw24 says:

    Take your medication, Kayley.

  69. Susan J Paris says:

    Wtf was your p r firm thinking. Horrible ad

  70. Anthony Lovasz says:

    Most annoying thing I’ve ever heard in my life I’d rather shoot myself in the face than hear that s*** one more time

  71. Christina says:

    Love it!! And to all the whiny people out there complaining because there kids dont need to hear that first off if your kids know that song that’s on you not kit kat. Second of all they dont play the part about searching it (the male Brady part) so STFU

    • Elaine Wood says:

      So if you love it, why not download the song, and then play it to your heart’s content? I love opera, but many people don’t, so I don’t insist that it be forced onto those whose tastes don’t agree with my own. It isn’t ‘whining’ to find this particular song an objectionable choice for a product of this type. It is ‘whining’ to tell others to STFU because they don’t care for this song, or to justify its use in this context because it ‘dont (er, don’t–punctuation is your friend) play the part about searching the’, uh, male “Brady part”.

  72. Allen says:

    The Missy Elliot song IS indeed bad and should never be used in a tv ad! The song lyrics refer to genitalia and does not convey a good or positive message! Kit Kat should screen lyrics better before using songs like this in their ads!!!

  73. Holly Hunter says:

    Absolutely inappropriate

  74. Kathy says:

    Kitkst commercial has sexual lyrics and you need to remove that song ..not appropriate for candy commercial.

  75. Lori A Evans says:

    Absolutely cannot stand the commercials with this song. I’ll not buy the candy until it stops. Sorry Easter Bunny but it has over run it’s course.

  76. Katrena says:

    What is the possibility that when the creative/edgy marketing person took it to the stuffy old marketing director that they thought “Hey that’s a catchy tune” and had no idea what the song was about? My own mother probably wouldn’t understand half the words and if all you hear is the edited version surely wouldn’t know she’s singing about a big dick.

    • Elaine Wood says:

      Yet another excellent reason to loathe ‘creative, edgy’ marketing people, who are responsible for nine-tenths of the stupidity being beamed into our collective consciousness today. The sad part is, they’re neither creative nor edgy, they’re often unimaginative imitators following the herd while thinking they’re leading it.

    • Heidi says:

      I think you’re exactly right, Katrena. I’m slightly older and don’t follow Missy Elliott’s music. I just thought it was an unintelligible song, so I googled to find the lyrics thinking it may be some foreign language (backwards lyrics – really – thought that went out in the 70’s). That’s when I stumbled upon this site that explained it all. How offensive both that a successful female artist would stoop to this level of vulgarity. Aren’t women supposed to be uplifting their fellow women? This song is degrading to women and to have it put out there by a woman – wow. Just one thing to say about Kit Kat’s part in this – shame on you. Karma, baby, karma. You want your brand to be associated with this kind of trash, don’t be surprised when it comes back to bite you in the ass.

  77. Karen Cancel says:

    This song is absolutely disgusting!!! And to put this gross song to a candy commercial is most definitely reliable business!!!!!!! “Work it” by Missy Elliott is a gross song!!!!! Kids eat kit kats!!!! How irresponsible!!!!

  78. Christopher Brown says:

    Girlygirl nicely said me myself I’ll never buy another KitKat

  79. Tracy says:

    This is an absolutely horrid song for a candy bar commercial. Use some common sense. Perversion is not needed to sell chocolate especially this one.

  80. Rick says:

    First off buddy duddy what the hell man secondly that song is completely inappropriate cuz she talks about working a dick so yeah

  81. Bob Capps says:

    The most stupidest thing I ever seen. And to think (some old brod), a guest on The Elen Show sang the slutty song, (Work it) an Kit Kat Immediately jumped on it to represent their candy. News flash…Work it doesn’t Work.

  82. Ebony Nicole Almond Davis says:

    They dont want to stop playing it. I think it is time to move forward with the lawsuit.

    • joshw24 says:

      If you’re being serious, you have entirely too much time on your hands. If you’re being sarcastic, your comment is appreciated.

  83. Ebony Nicole Almond Davis says:

    I think it is time to move forward with the lawsuit seeing that the commercial is still being aired back to back.

  84. Scott says:

    Yeah I’m a fuddy duddy, this song should NOT be in an ad, fuck Twix, fuck Missy Elliott

  85. Sheri says:

    Call me fuddy duddy if you wan to. This is totally inappropriate. Kids watch TV, hear this and then walk around singing inappropriate lyrics. The song lyric in the commercial is about a big penis! Seriously? There are millions and millions if songs out there. The is no relevance between candy and this song, especially this particular part. It’s disgusting, inappropriate and pathetic. Shame on you kit Kat marketing team for thinking, even for a second, this is a good choice.

  86. Sheri says:

    Josh w, he should not be referring to your religion, heritage or race. His comments were ridiculous as far as marrying pets, children, etc. However, this commercial IS highly inappropriate and ridiculous, just like his comment. This was obviously not a well thought out decision by the marketing team. If it was, time to hire a new team.

  87. dustinky says:

    I was only vaguely familiar with the song and with Missy Elliot. But I Googled “Missy elliot kit kat” after seeing this commercial for the 20th time; totally nailed it! I’m very proud of my 50-year-old loser self. Just wanted to share my victory. (Oh, and yeah, I discovered in my Googling that it IS a super inappropriate song to market a candy bar with. Doesn’t matter, though. Outrage is a waste of precious time. Why do our children matter if we’re all gonna be dead in 12 years?? Screw their development!)

  88. vandavis6589 says:

    I like Missy Elliot and I used to like the song work it. Now I change the channel when it comes on. Don’t even crave kit Kat because of it. What a an awesome song and candy bar to be played to the point of annoyance.

  89. Adam says:

    Work It
    Missy Elliott
    DJ, please pick up your phone, I’m on the request line
    This is a Missy Elliott one-time exclusive, come on
    Is it worth it? Let me work it
    I put my thing down, flip it and reverse it
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    If you got a big, let me search ya
    And find out how hard I gotta work ya
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    I’d like to get to know ya so I could show ya
    Put the pussy on ya like I told ya
    Give me all your numbers so I can phone ya
    Your girl acting stank, then call me over
    Not on the bed, lay me on your sofa
    Call before you come, I need to shave my chocha
    You do or you don’t or you will or won’t ya?
    Go downtown and eat it like a vulture
    See my hips and my tips, don’t ya?
    See my ass and my lips, don’t ya?
    Lost a few pounds and my waist for ya
    This the kinda beat that go ra-ta-ta
    Ra-ta-ta-ta-ta-ta-ta-ta-ta-ta
    Sex me so good I say blah-blah-blah
    Work it, I need a glass of water
    Boy, oh boy, it’s good to know ya
    Is it worth it? Let me work it
    I put my thing down, flip it and reverse it
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    If you got a big, let me search ya
    And find out how hard I gotta work ya
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    If you a fly gal, get your nails done
    Get a pedicure, get your hair did
    Boy, lift it up, let’s make a toast-a
    Let’s get drunk, that’s gonna bring us closer
    Don’t I look like a Halle Berry poster?
    See the Belvedere playing tricks on ya
    Girlfriend wanna be like me, never
    You won’t find a bitch that’s even better
    I make you hot as Las Vegas weather
    Listen up close while I take it backwards
    I’m not a prostitute, but I could give you what you want
    I love your braids and your mouth full of floss
    Love the way my ass go bum-bum-bum-bum
    Keep your eyes on my bum-bum-bum-bum-bum
    You think you can handle this badonkadonk-donk
    Take my thong off and my ass go boom
    Cut the lights on so you see what I could do
    Is it worth it? Let me work it
    I put my thing down, flip it and reverse it
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    If you got a big, let me search ya
    And find out how hard I gotta work ya
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    Boys, boys, all type of boys
    Black, White, Puerto Rican, Chinese boys
    Why-thai, thai-o-toy-o-thai-thai
    Rock-thai, thai-o-toy-o-thai-thai
    Girls, girls, get that cash
    If it’s 9 to 5 or shaking your ass
    Ain’t no shame, ladies do your thing
    Just make sure you ahead of the game
    Just ’cause I got a lot of fame super
    Prince couldn’t get me change my name, papa
    Kunta Kinte a slave again, no sir
    Picture blacks saying, “Oh yes’a, massa” (No!)
    Picture Lil’ Kim dating a pastor
    Minute Man and Big Red could outlast ya
    Who is the best? I don’t have to ask ya
    When I come out, you won’t even matter
    Why you act dumb like, uh, duh?
    So you act dumb like, uh, duh
    As the drummer boy go ba-rom-pop-pom-pom
    Give you some-some-some of this Cinnabun
    Is it worth it? Let me work it
    I put my thing down, flip it and reverse it
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    If you got a big, let me search ya
    And find out how hard I gotta work ya
    Ti esrever dna ti pilf, nwod gniht ym tup
    Ti esrever dna ti pilf, nwod gniht ym tup
    To my fellas, I like the way you work that
    To my ladies, you sure know how to work that
    Songwriters: Chris Stein / Deborah Harry / Joseph Simmons / Melissa Elliott / Paul Simon / Darryl Mc Daniels
    Work It lyrics © EMI Music Publishing, Warner/Chappell Music, Inc, Universal Music Publishing Group, BMG Rights Management

    • vandavis6589 says:

      Ironically enough, I’m far from being a fuddy duddy. I wouldn’t even consider the lyrics as inappropriate. I happen to enjoy Missy Elliot and other rappers such as Lil Kim and Nicki Minaj and would prefer if their lyrics weren’t censored on TV either. If you would have taken the time to actually read my comment and be intelligent enough to understand what I had written. You would know that the reason was having to do with the censored or uncensored lyrics at all. If you can’t read a bit of criticism without an stereotypical mindset then maybe I should request that you listen to the song My Dick by Mickey Avalon. Enjoy.

      • Elaine Wood says:

        You consider these as ‘not inappropriate’ lyrics–not inappropriate for what, exactly? Theme music to a gang bang?

  90. fuddy duddy says:

    Call me a fuddy duddy, but I had never heard that song before and I can’t even tell what the hell she’s saying.

  91. K.Mike6159 says:

    Yet, they’re still playing it …
    Every time I see it I mute my TV.
    Perhaps it’s because that I was born a ” baby boomer” I just find it’s inappropriate and not in good taste.
    Not going to boycott, as I find they’re ineffective. Because for every one with my values, there is one who thinks differently.

  92. Lila Kiepe says:

    Well I took someone’s advice on this website and emailed Hershey’s directly. Below is their response to my email, also included below:

    Dear Lila,

    Thank you for taking the time to contact us regarding our recent KitKat commercial. We appreciate hearing direct feedback from all our consumers.

    The KitKat brand is one of our largest brands at The Hershey Company and we are committed to supporting the brand through various forms of advertising.

    We are currently working on a new creative execution for KitKat, that will not include the use of Missy Elliott’s song, “Work It”. We expect the new work to be on air sometime this summer.

    Thank you again for your candor. We appreciate your feedback.

    Maria
    Consumer Representative

    Reference Number: 010026865A

    This email address is restricted for outgoing messages only. For that reason, please do not respond to this email as the inbox is not monitored.

    You wrote to us:

    I would like to suggest that you remove that gross and vulgar Kit Kat commercial, or at least change the song. I believe you could have picked a much better song with much better lyrics that audience members would remember better than the tasteless song “Work It” you chose to use. I get your marketing tactic – if the audience remembers your commercial, regardless of commercial content, than you’ve done your job in planting Kit Kat in our brains and maybe we will want to go out and buy one – but that “Work It” song does the complete opposite for me. It’s a disgusting song and should have never been associated with an awesome candy bar. I personally love Kit Kat bars, but and based on that commercial, I won’t buy them until your marketing department removes that inappropriate commercial. If you read your reviews, you’ve angered a lot of your current and potential customers. Maybe it’s time to change your marketing strategy to something more appropriate for people of all ages……just saying!

  93. Sherry Tilley-Jenkins says:

    Very inappropriate! Everytime I hear that song and it being associated with candy makes me sick.

  94. Sidney Lee Hauser says:

    I will never buy a kit kat bar ever again

  95. Sidney Lee Hauser says:

    I will never buy a kit kat bar ever again

  96. Lila Kiepe says:

    DIRECT FROM HERSHEY’S MARKETING DEPT:
    We are currently working on a new creative execution for KitKat, that will not include the use of Missy Elliott’s song, “Work It”. We expect the new work to be on air sometime this summer.

  97. Kathleen Laber says:

    Commercial completely sucks. It makes no sense at all. I’ve done further research and it’s a totally inappropriate song. Never gonna buy another Kit Kat bar, or for that matter any Hershey product.

  98. Jesus Christ says:

    How super ghetto! But in this day and time I guess I shouldn’t expect anything less! God help our children of the future oh, I pray that they will bring back the better way of living the right way, just like clothes come back in style!

  99. Jesus says:

    I’m sure no one gives a damn but it will make me feel better to just let you know that I will never buy anything by Hershey or Nestle ever again because of this disgusting song that you were trying to lead teenagers into because they know this song and you are so evil and decrepit to do something like this and I hope you get what you deserve in the end.

  100. Incredibly degrading, making yourself looking really desperate for sales by using this disgusting song to lure teenagers towards it. So so sad, I hope you get all the bad karma that you deserve for this bad decision! Myself and all of my family and friends have vowed to never buy anything from Hershey or Nestle again because of this darling in the Kit Kat ad. Shame on you! You are all perverts!

  101. SHARIE MATTHEWS says:

    Kit kat was always my fav… but after that came out, I haven’t bought a single Hershey’s product! I have children in my home that ask what the commercial is saying. I’ve just told then it’s inappropriate. Even the 9yr old questioned why they would do that!!
    I can’t get to the tv fast enough to change or every time.. We have resorted to only having Netfix on when the kids are around.. I can’t believe it’s still on the air!!

  102. Ok for one you are a candy bar commercial so kids are probably listening to your commercials you have Missy Elliot saying let me work it if you got a big dick let me search it clear as day is very an appropriate I do not understand how you’re getting away with that commercial now I am a dad and I do think that you should maybe reconsider on taking that commercial down or changing the song because it is not a smart idea on your part to be having Missy Elliott singing let me work it if you got a big dick let me search it wow kids are watching your commercials that is all I have to say.. p.s and really as a parent you should be lucky that more parents ain’t thinking this idea about maybe possibly suing you for teaching our kids how to say stuff like that when they hear it on your commercial I don’t even let my son hear that type of music I his age he is 9 years old and he still too young to be here in that stuff because it’s basically about sex

  103. Lisa g says:

    I like the song fine,but it annoys me in the commercial. Give me a break!

  104. Social D Cline says:

    I don’t know why you call those who reject this soundtrack as fuddy duddys. It’s a sexually oriented song with NO connection to the product whatsoever. To illustrate this point, would you play it at your mom’s funeral?? By your fuddy duddy logic, it would be an an appropriate choice for that event. Who are they appealing to in this commercial…young children who like rap? There are plenty of non violent and non sexual songs out there. Or, how about giving a break…giving a break.. to a starving artist who could write an original song for the commercial? One that entertains in a non perv/sexually suggestive,nonviolent, not politically motivated or socially biased way. Hershey’s…the great American chocolate bar it’s a slogan and jingle. Succinct and to the point in about the same time frame of 15 seconds with no hidden meaning or innuendo/ sexual connotations. Wayyy to much freedom of speech without conscience today.

  105. Neal Gaylor says:

    Just because someone doesn’t like disgusting lyrics, that doesn’t make them a fuddy duddy! It just means they have more morals than most brain dead idiots!

  106. K perry says:

    I was so shocked that Kitcat used Missy Elliot song it’s totally inappropriate and one of kids who like the song will go and start playing the full version of it

  107. Toni says:

    Memory lane for me and it sounds great. Chocolate and foreplay has gone hand in hand. Look at it as an aphrodisiac and a prelude to better things to come.Go get’em Missy!

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