Tuesday Throwback: Taco Bell And “I Melt With You”

Modern English’s “I Melt With You” is a classic ’80s song that’s widely considered to be one of the best (some say the best) one-hit wonders of all time. It’s a romantic, catchy tune about making love while an atomic bomb is dropped (the ’80s really had some great songs about nuclear war). Anyway, in this 2007 commercial, Taco Bell took “melt” in a different direction to advertise its Cheesy Beefy Melt. The peoples’ stupidly happy faces are amusing, and the Grim Reaper enjoying a Cheesy Beefy Melt with a middle-aged man on a park bench is darkly hilarious. I feel like I also remember “I Melt With You” being used in a Burger King commercial when I was a kid, but I can’t find that anywhere.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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