Pacifico Beer’s Beautiful Beach Ad

This Pacifico Beer commercial isn’t new…it was released 6 months ago. Still, I just saw it for the first time and I had to include it on here. The story of the son releasing his father’s sand on the Baja beach that he loved is a poignant one. Is it just sand, or is it his father’s ashes too? Seems open to interpretation. And that music is just great. It’s “Your Hand In Mine” by Explosions in the Sky, which is probably best known for its use in Friday Night Lights. Beautiful work from Pacifico.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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