IHOP Becomes IHOb

On June 11, IHOP will apparently flip the P and rebrand itself as IHOb. We all know the P stands for pancakes, but what will the b be? Breakfast is the obvious and logical choice, but Vice has a fun list of options.

6/10 update: Burgers? Looks like it’s burgers.

6/11 update: Yup, it’s burgers.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to IHOP Becomes IHOb

  1. Rob says:

    Hmm. I remember “,New Coke”
    You just killed your loyal customers from returning

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