The Subaru Outback And A Blind Man Help This Couple See The World

Subaru has long had a crunchy, left-of-center image, and this is also apparent in its sentimental, whimsical, and adventurous advertising. In its newest spot from longtime agency Carmichael Lynch, an outdoorsy couple seeks to explore the “Peninsula Trail.” An older, bearded, blind man hears their inquiry and tells them that they won’t be able to find it on a map. He’ll take them there. They look surprised, y’know, because he’s blind, but they’re down for an adventure. And off they go! Despite not being able to see, the man leads them to a crab shack, an ocean overlook, and finally the trail in the dark. The scenery in this one is absolutely beautiful, and what makes it even cooler is the the blind man is George Wurtzel, who’s actually blind. In real life, George is an artist and woodworker who works at Enchanted Hills Camp and Retreat, and leads sighted people on guided trail walks. Very nice spot from Subaru.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

34 Responses to The Subaru Outback And A Blind Man Help This Couple See The World

  1. Anne Swatfigure says:

    I love my Subaru Forester and the blind man giving directions to the Peninsula Trail is one of my all time favorite ads. Way to go Subaru!

  2. El Stone says:

    Maybe I’m just a cynical but that commercial is about as realistic as Guardians of the Galaxy.

    • You had it right the first time. You are just cynical. The man portrayed is in fact blind and is in fact a nature guide in that area. Not a good reason to buy their car but the events shown are based on real life.

      • Gabe says:

        Blindness understood, but how is the average viewer expected to know he’s a nature guide?

  3. Pablo Blanco says:

    Should have made him a blind lesbian pansexual gender neutral guy. fuck off Subaru with your bigoted commercials.

    • Huh? What does ANY of that or bigotry have to do with a kindly blind man helping people discover the natural wonders of his area? The gentleman in this commercial is in fact blind and does work at a camp and takes people on nature walks

      • Stentor says:

        Haters gonna hate Sara, just tell him to go pound sand up his ass, that’s the only way to deal with a bully, even a rhetorical one.

      • Liz Young says:

        Definitely not bigotry, but absolutely pathetic liberal feel good unrealistic BS. Sure he may be a guide, but no way in hell he knows exactly when to tell them to turn unless there are braille strips on the roadway, or they are driving a specific speed and he’s counting in his head. The part that really annoys me is the guy stumbling in the dark and holding onto the blind guy to lead him. Get real!

      • t swartzbaugh says:

        Better question might be, what does any of this have to do with Subaru and the value of their vehicle.

  4. I love the warmth of this commercial. TY

  5. Richard says:

    I’m an avid hiker and love this spot!

    • Diane Egbert says:

      Please please tell me where this spot is on the commercial. I have been trying to find out since the commercial came out. There seems to be so many “peninsula trails”. I just need to know where it was filmed. Please.

      • Bill Drummond says:

        Filmed in several locations: Lake scenes at Nicasio Reservoir, Marin Co. CA; the farm background on Platform Bridge Rd. about 1 mile from junction with Sir Francis Drake Blvd, Marin County, CA; the crab shack at China Camp on SF Bay off N. San Pablo Rd. near San Rafael, Marin County, CA; I’m not certain, but the forest scenes could easily have been filmed in Samuel P. Taylor State Park on Sir Francis Drake Blvd (~3 miles from Platform Bridge Rd.).

        I can’t find the ocean scenes or the place the Subaru pulled off the pavement onto the gravel and cattle guard. Both scenes are consistent with the northwestern parts of Marin and Sonoma counties, but darned if I could find them.

      • Bill Drummond says:

        For what it’s worth, I found the locations of the other two major scenes: the primary ocean scene was filmed of Bird Island from the view point at the end of Mendell Rd. in the Golden Gate National Recreation Area near the north end of the Golden Gate Bridge and the Subaru pulling off the paved road onto gravel and across the cattle guard was filmed on Nicasio Valley Rd. about 1.3 miles north of the town of Nicasio looking generally east. So basically the whole commercial was filmed in Marin County.

        As for the “Peninsula Trail”, I’m sure this particular “trail” was a figment of an “adperson’s” imagination and does not, in fact, exist.

        I grew up in Marin County many decades ago and was sure I recognized at least two of the scenes when I first saw the commercial, so I spent (wasted?) an inordinate amount of time to positively identify the locations.

        Bill D.

  6. Paul D Morales jr says:

    Very nice and touching commercial being partially handicapped I view the commercial from both ways this commercial move me in a way to find out who the blind man was very good commercial and I’m pretty sure everybody else will feel the same way keep up the good work

  7. Paul D Morales jr says:

    Very nice and touching commercial being handicapped you get the view things in both ways.This commercial moved me in a way that I wanted to know who the blind old man was. To find out he is really blind and works at a camp for the the blind and handicap great way to do a commercial, being true. Keep up the good work.!!!

  8. Tim says:

    Who is the blonde woman?

  9. Barbara Crowell says:

    Beautiful commercial.

  10. Al Gillis says:

    Very nice work… Near the end, the smile on the young woman is excellent as they listen to the Owl and other forest sounds! I like the version found here on-line much better than the one I’ve seen on TV. Kudos to Carmichael Lynch.

  11. Coot says:

    OR you can think like most people and say nobody in their right mind in 100 years would take a complete and total stranger on a trip into midnight to find any d@mn thing…

  12. Gabe says:

    Just curious…why are these people pretending to be airplanes while ‘listening to the whales? Seems really stupid.

  13. Juan Publik says:

    Dumb commercial…The blind guy says to turn left right as they turn…They hold their arms out to “hear the whales? “Did you hear that?” – the girl smiles at the sound an owl makes that they can’t see…Blind guy says to turn as they are turning, never see a whale – just make like airplanes and imagine, and never see the owl…but its wonderful trip…Right…The blind guy must’ve had some good weed or mushrooms for the “tourists”…

  14. Liz says:

    Was the blind man andthe others on the Andy Griffith Show?

  15. Diane Egbert says:

    Where is the peninsula trail PLEASE

    • Bill Drummond says:

      Go back and look at your Sept. 21st post — I left a comment there. The commercial was filmed in several different locations.

  16. Carlos Danger says:

    So a tourist couple allows a total stranger who is supposedly “blind” into their car to drive deep into the woods. Right. I thought the commercial was about an upcoming horror movie where the blind guy turns out not to be blind and murders the naive tourists. If you believe in this fantastical hogwash, you are at the front of the line to be knocked off or taken advantage of by every scoundrel, killer, or psycho in the real world.

  17. JP says:

    I find it annoying that the “turn left here” dialog happens well after they already turned left. But I’m easily annoyed like that…

  18. John A Michigan says:

    Who is the actress in this commercial?

  19. Anne Mancini says:

    Name of song on blind man commercial

  20. Donna Fox says:

    I can’t stand Subaru commercials, especially this one with the blind man leading these two dirty looking people to the peninsula trail. Everyone in Subaru commercials look like they need a good bath. They’re all dirty looking people and I wouldn’t be caught dead in a Subaru. The only ones who drive them are grungy liberals and big fat dykes. And Subaru owners NEVER remove their liberal bumper stickers. Their left wing agenda is always right in your face when you’re behind them. You could GIVE me a brand new Subaru and I wouldn’t drive it on principle. The commercial with the blind guy was one of their worst.

  21. Uncle Ted says:

    Brilliant advertising. Fantasy, make believe, feel good message targeted towards people that live in world of make believe and make decisions on how they “feel” instead of logic and truth. I.E. a distorted view of reality and the world around them. On a side note, anyone else ever notice that when there is car driving 10 miles below the speed limit causing a backup 9 times out of 10 is a damned Subaru driver?

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