Dockers Shows You How To Get An Upgrade And How To Get To Work On Time

While some might consider wearing khakis to be schlubby, Dockers obviously disagrees. In a pair of new commercials from its “How To” campaign (which has apparently been running since last year, but I guess I missed it), Dockers presents two characters who improve their lot in life while wearing the brand’s khakis. In the first, a man gets an airline upgrade after saving an old lady’s Pomeranian from getting run over by a sleeping shuttle driver. In the second, a guy who’s running late for work hitches a ride from a donut delivery man, and gets a box for his office. Both of the ads feature very quick-paced shots, and the unconventional problem solving of the characters reminds me of those classic Mentos commercials from the ’90s.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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