New York Lottery’s Small Town Fantasy

New York Lottery is quickly becoming one of my favorite advertisers. Their Christmas commercial with a friendly bodega cat was a big hit. Last month’s planetarium ad made me chuckle. Now they have a mysterious and whimsical spot, created by McCann New York. We see a deserted small town at night. A diner says “Open 24 Hours” and the lights are on, but nobody is inside. In fact, there are lights on all over town, but where are the people? A haunting musical score adds to the unsettling feeling. Finally, there’s a hand that sets down a train. It’s all a model. The New York Lottery asked what people would do if they won $1,000 a day for life, and Paul S. said “I’d spend more time being a kid again.” Aww.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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