This Commercial Sucks: iPad’s “What’s A Computer?”

This Apple iPad Pro ad has been out for a month now and racked up nearly six million views on YouTube. For the most part, it’s not a bad spot following a young girl named Scout using her iPad Pro during a day in her Brooklyn neighborhood. The song (“Go” by Louis the Child) is decent too. But the reason I think this commercial sucks is the same one most of its detractors have…that final line of “What’s a computer?” Ugh. So annoying and pretentious.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

5 Responses to This Commercial Sucks: iPad’s “What’s A Computer?”

  1. Cheryl says:

    Agreed!!!! This commercial is stupid! Everyone knows what a computer is.

  2. Bill says:

    Why doesn’t she just Google “computer”? It’s either the lawn or the iPad she’s “on.” She’s either lazy, ignorant or a smart ass.

  3. Sam Bausch says:

    Commercial sucks. Who the hell is that stupid or ignorant kid. Did he kjr she grow up o. Mars or under a rock. By the way who is Elvis PRESLey? And who are the Beatles, jerk.

  4. Anne Bigelow says:

    Hate this commercial! Every time it comes onn I want to smack that little smart ass, & take that “computer” away!!! Errrr…..

  5. Steve says:

    Agree stupid, but all they want us to do is talk about it. I don’t buy overpriced electronics so I am not their target.

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