Kraft Has A Tearjerker Of An Ad About Parenthood

Earlier this year, Kraft Macaroni & Cheese had a lighthearted campaign about parenting foibles, emphasizing that parents aren’t perfect. Now, Kraft has a more serious campaign, dubiously called “Family Greatly.” Despite the stupid name of the campaign, the first long-form spot is quite touching. Real parents are interviewed about their insecurities about raising their kids and the pressure to be “perfect.” But then when their kids are interviewed, the parents see what they say and realize that they’re doing a great job. Aww. Here’s more from Ad Age.

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About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to Kraft Has A Tearjerker Of An Ad About Parenthood

  1. Elizabeth Flynn says:

    These are truly feelings that I have shared. Beautiful commercial!!!!

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