The Macy’s Lighthouse Christmas Commercial

Well, the holiday season is rapidly approaching…or it’s already been on for a few weeks if you work retail. Anyway, that means a large new set of emotional commercials. So let’s start. Macy’s tells the story of a touching gesture from a young boy who lives with his family on the mainland to a grieving young girl who lives with her father in a lighthouse. Aww. The song is a cover of “Everlasting Light” by The Black Keys, performed by Sarah Rayne. Excellent spot from BBDO New York. Here’s more about it from Ad Age.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

6 Responses to The Macy’s Lighthouse Christmas Commercial

  1. Anyone know which lighthouse this is?

  2. Mel says:

    The artist who covered the song for this commercial is Sarah Rayne.

  3. James Wickham says:

    Sucks that Macy’s has to use “xmas” in their commercials.

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