Windex’s Emotional “Story of Lucy”

Windex is probably one of the last consumer products you’d have an emotional experience with, but sometimes the most touching ads come from the least likely suspects. In its lovely “The Story of Lucy”, Windex’s role seems to take a backseat, only being really prominently featured in the beginning and end. It’s more a tale about the relationship between a man and his daughter. The spot was created by Energy BBDO, who after making content for Pearle Vision and Extra Gum, seems to have found a niche with emotional commercials for boring categories. The lovely song featured is Grace VanderWaal’s “Beautiful Thing.” Also interesting: Grace is only 13. Wow.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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