The Jeep Compass Shows Life Recalculating

If you’ve used GPS in a car, you’re probably familiar with the “recalculating” message when you’ve missed a turn, or otherwise gone off course. It can be pretty jarring if you’re not expecting it. In its new ad for the Compass, Jeep uses “recalculating” as a nice metaphor for life’s unexpected twists and turns. Life doesn’t always go as planned, which is why it’s crucial to stay flexible and recalculate your next moves. The hypnotic song is “Bill” by Exuma. And for those of you wondering, the pretty businesswoman with big blue eyes backing away from the high-rise building is Siri Miller.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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