Budweiser’s Tribute To #2, Derek Jeter

On Sunday, New York Yankees legend Derek Jeter will have his #2 retired by the team. The Yankees have had such a long and storied history that there will be no single digit numbers that haven’t been retired (except for 0). Whether you’re a Yankees lover or hater, Derek Jeter’s impact as a baseball icon cannot be downplayed. So Budweiser’s new tribute ad, fittingly called “This Bud’s for 2”, pays homage to Jeter. The spot opens with his final at-bat at Yankee Stadium in 2014, where he struck a walk-off single. A storybook ending, truly. The ad goes on to show various locales in New York, where the number 2 is being removed, and replaced with his #2 Yankees decal. We see various highlights of Jeter’s career, while the city honors him. It’s a stirring ad from Budweiser, created by VaynerMedia.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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