This Grandma And Her Family Take A Road Trip Across America In A Volkswagen Atlas

Volkswagen introduced its biggest SUV, the Atlas, in late March with a humorous tale of the birds and bees that was widely publicized and got mixed reviews. Now, VW is going for a more emotional angle in its new Atlas campaign. The commercial starts with a letter from a dying grandfather to his family. He and his wife hail from Ireland, and he wants his family to take a trip to see America. And that’s just what they do…alongside the pleasant sounds of Simon & Garfunkel’s “America”, the family takes a cross-country trip in their Atlas. We see the country’s breathtaking landscapes, and the grandkids learn more about how they met. The road trip culminates in the clan spreading his ashes at sunset along the rocky Pacific coastline. Aww. There are also a series of shorter spots showing the family’s journey (while of course tying them in with features of the car). By the way, the grandmother is played by seventy-eight-year old Marie Gallagher.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to This Grandma And Her Family Take A Road Trip Across America In A Volkswagen Atlas

  1. s says:

    i don’t think that being reduced to a sobbing puddle counts as an “awww”. this is really just too much. we get manipulated enough by media and films; i do not need or want to be left sobbing on the sofa by a vw ad. it is really over the top. there are people world having to deal with death and grief everyday, on a really personal level. volkswagon using it as an ad plot is really heartless.

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