That Samsung Commercial With “Where Is My Mind?”

“Where Is My Mind?” seems like the perfect song to use when you’re trying to sell a virtual reality headset, like the Samsung Gear VR. The original version of the song, probably most famous from its use in Fight Club, is by the Pixies. In this spot, it’s a cover by Nada Surf. In any case, it’s a really cool ad. Nice work.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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