Southwest Airlines Brings Back “Wanna Get Away”

Southwest Airlines’ “Wanna Get Away” was a well-loved and prolific campaign that ran for 10 years. I think the spots worked so well because they combined universally undesirable scenarios (awkward and uncomfortable situations) with an obvious product benefit (Southwest’s flights are so cheap that you can make a quick escape). So now they’re bringing it back with a new “Wanna Get Away” campaign. The first spot shows a secret witness whose identity is revealed by a hapless production assistant during a live interview. Southwest also has a social component to the campaign, where people can tweet #WannaGetAway with their embarrassing stories for a chance to win a getaway to an island off the cost of Belize.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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