Southwest Airlines Brings Back “Wanna Get Away”
September 7, 2016 Leave a comment
Southwest Airlines’ “Wanna Get Away” was a well-loved and prolific campaign that ran for 10 years. I think the spots worked so well because they combined universally undesirable scenarios (awkward and uncomfortable situations) with an obvious product benefit (Southwest’s flights are so cheap that you can make a quick escape). So now they’re bringing it back with a new “Wanna Get Away” campaign. The first spot shows a secret witness whose identity is revealed by a hapless production assistant during a live interview. Southwest also has a social component to the campaign, where people can tweet #WannaGetAway with their embarrassing stories for a chance to win a getaway to an island off the cost of Belize.