Ashley Madison Goes For A Classier Image In Its New Ads

When thinking about companies in need of an image overhaul, Ashley Madison ranks highly. Ashley Madison’s role as a website encouraging extramarital affairs will always put it in a controversial spot, and last year’s data breach battered its image even more. So the cheeky “Life is short. Have an affair.” tagline is gone, in favor of the seemingly classier “Find your moment.” Three new ads spotlight different situations: a single man and a woman who have an instant attraction on the subway, a couple seeking to spice up their love life, and a woman in an unhappy marriage who meets an attractive man at a hotel (the only one which implies infidelity). From an advertising standpoint, they’re actually pretty well done, with nice backing music sung by Tom Rosenthal. But Ashley Madison’s problem is getting the general public to get behind them. Many people judge advertising campaigns on the client represented, rather than its artistic merits. On YouTube, all of the spots have negative reactions, with the unhappy marriage/hotel one garnering a particularly abysmal like/dislike rate.

 

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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