Work I’ve Done: The Insect Cookbook…Strangely Delicious

The Insect Cookbook is a real cookbook which was published in 2014, and includes many recipes in which insects play a focal part. It makes a case for insects as a good source of protein and a sustainable staple of a human diet, requiring much less energy and resources than a Western meat-centric diet. Indeed, insects are eaten in many parts of the world. My campaign seeks to “de-grossify” the consumption of bugs. Our cultural mores instruct us against eating them, but if these habits change…this behavior will just become normal. The visuals in this campaign were created by art director Hayley Brearton.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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