Stoli Tells Men To “Drink What You Want”
June 29, 2016 Leave a comment
Being a man, it’s hard to escape gender norms when out drinking. There’s “manly” stuff, like whiskey and beer. Then there are stereotypically female drinks that tend to be sweet, brightly colored, and fruity. A lot of men like fruity drinks, but won’t order them when out to avoid ridicule from friends. Stoli wants to change this stigma, in their new “Drink What You Want” campaign. After watching the ads, I have to agree with the general consensus that the idea is great, but the execution is pretty awful. The main character is annoying, and what’s up with him making fun of whiskey/beer drinkers? It undermines the entire message.