Work I’ve Done: Orbit…Minty, Not Stinky
June 27, 2016 Leave a comment
In addition to writing about ads, I’m also an aspiring copywriter myself. So I’m going to put up some work that I’ve created. Enjoy!
When your breath stinks, it doesn’t matter how smart, charming, or good-looking you are. Your breath stinks. End of story. Using exaggerated pictures of a mouth and notoriously odorific foods (fish, onions, pickles), this Orbit campaign conveys that bad breath is all that other people can see. And smell, obviously. Visuals were created by art director Hayley Brearton.