Tuesday Throwback: This Kid Wants Lunchables Pizza

I was randomly thinking about Lunchables today. If a kid brought in a lunch of crackers, processed meat slices, and “cheese” (i.e. pasteurized prepared cheese product), that wouldn’t be cool. But add a little candy bar, a Capri-Sun pouch, and put it in a snazzy package, and suddenly you’ve got the lunch everyone wants. Advertising certainly made added to the demand for Lunchables , and some research showed that kids felt empowered eating them, because they could put together their own cracker sandwiches the way they wanted. As Lunchables became more popular, they branched out into other food items. In this 1995 commercial, we see a young boy clamoring for pizza lunch every day, only to be disappointed by a steady stream of brown bag sandwiches. When he finally gets Lunchables “pizza”…good times. The boy was played by Alex D. Linz, who starred in the crappy Home Alone 3 a few years later.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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