Pepsi Remakes Its Classic Cindy Crawford Commercial With Emojis
June 21, 2016 Leave a comment
Cindy Crawford starred in this iconic 1992 Pepsi Super Bowl commercial, which further catapulted her into the supermodel and pop culture stratosphere. Now Pepsi has remade it with emojis. In their words, “it’s been Pepsi eMOLEjified”, which is a pun that’s part clever and part makes me want to throw something. As for the spot, I find it to be a big ehh. Maybe it’ll cause some nostalgia for people who remember the original, but it’s just reminding me that emojis and hashtags shouldn’t be used too much in advertising. It just makes it look like you’re trying too hard to appeal to the youth. And speaking of the youth, I doubt they’ll really get the reference to the original ad, unless they’ve seen the funny James Corden parody.