State Farm Is Now Here To Help Life Go Right

State Farm is introducing a new campaign, maybe to differentiate itself from the jokey advertising that is common with competitors like Geico and Progressive. The campaign comes with the tagline “Here to Help Life Go Right.” An introductory anthem ad debuted yesterday, and has already racked up more than 2 million views. It’s visually nice and the music that comes in halfway through sounds good, but I just find it to be a bit boring. State Farm and DDB Chicago have done some excellent work though, so I’m willing to give them the benefit of the doubt. Interested to see where this campaign is going.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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