Mike’s Harder Pushes The Phallic Imagery, But Just Tries Too Hard

Part of getting older involves changing tastes. At one point, Mike’s Hard Lemonade would have seemed like a decent drinking choice for me. Probably at the same time, these commercials for Mike’s Harder (i.e. boozier) would have made me chuckle. They’re blatantly sexual, using incredibly unsubtle erection metaphors: pitching a tent, an wildly spraying hose, a bobbing pool noodle, rising crescent rolls being compared to erectile dysfunction, and incredibly phallic pottery (with an additional huge cans joke). Combined with the sexy spokeswoman, these spots are quite adolescent. Of course, I’m not an adolescent anymore, so I see them for what they are: lame.

About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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