Shea Moisture Says To Break The Walls Between The “Beauty” Aisle And The “Ethnic” Section

As a white male, there are a lot of things I’ve never had to deal with. It can be awkward at times to talk about racial and gender issues, because the fact of the matter is that I don’t know what it’s like. So of course I’ve gone into a store and seen the “ethnic” section. I knew what “ethnic” meant, and I didn’t really question it. But Shea Moisture’s first TV commercial, created by Droga5, says that beauty is beauty and the ethnic section shouldn’t even exist. It’s excellent, thought-provoking work that addresses issues I’ve never thought about. Here’s more about the campaign from Adweek.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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