Shea Moisture Says To Break The Walls Between The “Beauty” Aisle And The “Ethnic” Section

As a white male, there are a lot of things I’ve never had to deal with. It can be awkward at times to talk about racial and gender issues, because the fact of the matter is that I don’t know what it’s like. So of course I’ve gone into a store and seen the “ethnic” section. I knew what “ethnic” meant, and I didn’t really question it. But Shea Moisture’s first TV commercial, created by Droga5, says that beauty is beauty and the ethnic section shouldn’t even exist. It’s excellent, thought-provoking work that addresses issues I’ve never thought about. Here’s more about the campaign from Adweek.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: