Uncle Ben’s And “The Sign”

A dad is preparing dinner for his daughter and wife. It’s frozen pizzas. After seeing his daughter’s picture of him cooking an elaborate dinner, he decides for something healthier: Uncle Ben’s rice and vegetables. It all seems standard. But what makes this spot more interesting is that the family is made out of fabric and it’s shot with stop-motion animation. And somewhat bizarrely, the commercial’s song is a cover of Ace of Base’s “The Sign.” Ahh, ’90s nostalgia. Pretty cute ad.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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