Heineken Shows Young Women Holding Out For A Hero Who’s A Moderate Drinker
January 12, 2016 Leave a comment
Getting drunk is undoubtedly fun. But it can also make you do stupid and profoundly unattractive things. So in this new ad created by Publicis Italy, Heineken touts moderation. It features on the town women doing a rendition of Bonnie Tyler’s “Holding Out for a Hero” as they look for men who aren’t totally tanked.