Acura’s Ad Features Very Lifelike Dummies
October 15, 2015 1 Comment
It must be a little weird to work with crash test dummies. If your car performs poorly, it’s not just a mangled dummy on your hands…the implication is that real people could be seriously injured or killed. In this new Acura commercial from Mullen Lowe, we see a technician putting uncanny valley-like dummies into the car. The technician then sees himself behind the wheel. As the spot closes, we find out why the dummies looked so real. It’s a solid, slightly unsettling ad with a cool and unique perspective. Here’s more information about it from AdFreak.