Pedigree: Do Dogs Make Us Better People?

I’m more of a cat person, but meeting a friendly dog is one of those experiences that can make your day. Can meeting a dog change the way people perceive the world though? That’s what this Pedigree commercial from BBDO New York is looking at, in particular with regard to race. It features an older, grumpy-looking white man walking with his mastiff through a black neighborhood. He looks pretty careful to avoid eye contact, but then as a young black man walking a pit bull approaches, the dogs greet each other. This causes both owners to introduce their dogs and have a friendly moment. Of course, Pedigree won’t solve the complex problem of racism, but maybe dogs can create nice scenes like this to unfold more often.

Bonus video: Here’s another spot from the “Feed the Good” campaign, this time from Australia. A fight takes a backseat when a dog’s life is at risk.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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