Powerade: Featuring Derrick Rose And Tupac Shakur
March 4, 2015 Leave a comment
Last week, Chicago Bulls star point guard Derrick Rose underwent surgery to repair a torn meniscus. It’s the latest in a long line of knee injuries for Rose. The Bulls say he should be able to return for the playoffs, but at this point it’s easy to wonder if Rose might be the new Penny Hardaway; a great player who is ultimately betrayed by his body. Under that lens, this new Powerade spot featuring a voiceover by Tupac Shakur seems especially poignant. It shows a young boy who represents a young Derrick Rose riding his bike through Chicago’s rough South Side to the United Center, paralleling Rose’s own life. The video is beautifully shot, and Tupac’s powerful words from “The Rose That Grew From Concrete” adds to the scene. Great work.