Beats By Dre Shows The Game Before The Game In This Dramatic World Cup Ad
June 5, 2014 Leave a comment
I don’t find soccer that interesting, but the World Cup is a whole different beast. I’ve always liked the World Cup because the entire earth is transfixed on this one event. Beats by Dre is really making a name for itself with bombastic sports commercials, and they have another great one here, created by R/GA. The spot concerns everything that happens before the actual game…the superstitions, the preparations, the pageantry, the psychology. All of that of course leads up to a spectacle that the entire world will be watching. It stars soccer players such as Brazil’s Neymar, who I don’t really know (but might know much better soon), and also cameos that will be more familiar to the typical American audience, like LeBron James, Lil Wayne, and Serena Williams among others. The booming song in the video is “Jungle” by X Ambassadors and Jamie N Commons. If watching this doesn’t make you excited, I don’t know what will.