Chevy’s Emotional Dog Commercial
March 9, 2014 Leave a comment
This Chevrolet ad was one of the finalists for the company’s film competition, where the winner would be shown during the Oscars. It didn’t win, but has become quite popular on YouTube. It’s not hard to see why it’s a sentimental favorite. The tale of Maddie the Golden Retriever is beautifully filmed and has obviously struck a chord with many. Told in reverse flashback, we first see a young woman saying goodbye to Maddie, and then we see all her important life experiences with Maddie accompanying, all the way back to when Maddie is a puppy and her owner is a young girl. And it’s all tied into Chevy…the car is also “a best friend for life’s journey.” Some have appreciated the artistic value of the ad, while decrying the Chevy-centric message as manipulative and cloying. But isn’t all advertising manipulative? What do you think?