Cheerios Features Last Summer’s Telegenic Interracial Family Again

Remember last year how Cheerios had a commercial starring an interracial family that caused racists to be up in arms? The ad made national headlines and racked up more than 4.6 million views on YouTube. Now, that same family is in a Super Bowl ad for Cheerios, created by Saatchi & Saatchi New York. It’s cute and sweet, with an oblique mention to the awful controversy. Nothing groundbreaking, but it’s nice.


About joshw24
31 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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