What The L, Staples?
January 19, 2014 Leave a comment
Kmart’s “Ship My Pants” was one of my favorites from last year. Booking.com’s various “Booking Yeah” versions are alright, too. But the problem with copying the same formula is that it can get stale. In this Staples ad, the company’s signature staple-shaped L (a brilliant design decision, by the way) is missing from the Staples Center, home of the NBA’s Lakers and Clippers, and as featured in the spot, the NHL’s Kings. This looks like a campaign, where we’ll discover where the L it went. However, due to lack of originality, it brings up another L word in my mind: lame.