The 2013 Joshys: #4-2

#4: Vodafone’s “The Kiss”

Simply beautiful. There’s no spoken copy and sometimes the less said, the better.

#3: Tullamore Dew

This Tullamore Dew ad made me want to jump a plane to Ireland. And the twist ending turns it from melancholy to weirdly uplifting and subversively funny.

#2:. Chipotle’s “The Scarecrow”

Lovely dystopia sounds like an oxymoron, but that describes the atmosphere for the majority of the video. Wonderfully shot. Fiona Apple’s hypnotic and haunting cover of “Pure Imagination” is the best use of music in advertising this year.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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