The 2013 Joshys: The #1 Commercial Of 2013

#1: Robinsons “Pals”

And here it is. The best commercial of the year. I’d never heard of Robinsons, a British drink company. And I was confused why they were adding water to their juice. But what an ad. What appears to be a nice spot featuring two young friends turns out to be much, much deeper. This was an ending I didn’t see coming. And something that really makes it great is watching it again and observing the subtle Sixth Sense-esque clues. The one boy throws rocks further. His shadow is bigger. He gets tired pushing his friend. He encourages his friend to talk to a girl. Of course, it’s because he’s the dad as well as a pal…which makes the Star Wars “I am your father!” reference even more amusing. A spectacular and poignant ad with a surprise ending is a well-deserved #1 of 2013.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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