The 2013 Joshys: #7-5

#7: Guinness’ Wheelchair Basketball

Friendship exemplified. I’m a sucker for surprise endings, and this spot has a good one. Friendship and twist endings will continue to loom large as the list goes on.

#6: Kmart’s Ship My Pants

Immature, punny, and also the funniest commercial of the year. I can only imagine the “eureka” moments the writers had with it. Kmart also had followups with “Big Gas Savings” and the Dickensian holiday version “Ship My Trousers”, but the original was the best.

#5: Dick’s Football

Dick’s Sporting Goods had two great commercials this year with a similar, ultra-realistic style. The first was a baseball ad, the second for football. Honestly, it was a bit of a tossup, but I think I liked the football spot a little more. A friend who played high school football said it gave him flashbacks.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

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