Chipotle’s Haunting Animated Commercial, Featuring The Vocals Of Fiona Apple

There’s been a whole lot of great long-form work to come out lately, and here’s another. Chipotle isn’t a company that advertises too much, but when they do it tends to be viral-type videos like “Back to the Start.” Their work also tends to get rave reviews. Chipotle’s new spot “The Scarecrow” smells like an award winner. It features a bleak, haunting, dystopian world. I’ll let Adweek do more of the explanation. It’s an incredibly beautiful video. But the real standout is the mesmerizing, hypnotic vocals of Fiona Apple who sings a cover of “Pure Imagination” from the original Willy Wonka and the Chocolate Factory movie. And yes, Fiona’s song will be soon available for download. There’s also a game for “The Scarecrow.” Excellent, excellent stuff.

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About joshw24
30 year old guy. Into sports, pop culture, advertising, and trivia among other things.

One Response to Chipotle’s Haunting Animated Commercial, Featuring The Vocals Of Fiona Apple

  1. markonit says:

    This needs to become a screen play..!

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